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Browsing MBA (BUIC) by Title
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Arsalan Jamal Awan, 01-221082-100
(Bahria University Islamabad Campus, 2013)
Youth plays a very important role in the success of companies. In today’s competitive environment most of the companies and cellular companies as well are mainly targeting the youth age group through their advertisements ...
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Muhammad Ali Bari; Muhammad Shahzad; Mohsin Akhtar Jaffery
(Bahria University Islamabad Campus, 2010)
In an extension of the research demonstrating the effect of marketing communications on consumer-based brand equity, the present study experimentally examines the effects of advertising and price promotion on consumer-based ...
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Abdul Sami Raheem, 01-221172-001
(Bahria University Islamabad Campus, 2018)
The research analyses about the impact of advertising involvement message and brand personality upon consumer purchase intention in the cement industry. As the cement industry is neglected in Pakistan when it comes to the ...
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Shafi Ullah Jan, 01-221111-031
(Bahria University Islamabad Campus, 2013)
This study Explore the impact of advertising on buying
intensions of youth. The purpose of this study was to find out
the factors which influence the buying intentions of youth while
purchasing the casual wears specially. ...
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Muhammad Faizan Abid, 01-221111-078
(Bahria University Islamabad Campus, 2012)
This study is aimed towards investigating the impact of brand advertising on the behavior of consumers. This study examines the link between advertising done on different mediums and their impact on the purchase intentions ...
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Shahrukh Ali Mirza, 01-221072-004; Syed Zille Ali, 01-221072-007
(Bahria University Islamabad Campus, 2009)
The present research was conducted to study the impact of brand advertisement on the adoption of advertised brands of items of daily use by the consumers. A sample of Upper Middle class women mostly from the university ...
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Sonya Arif, 01-222151-015
(Bahria University Islamabad Campus, 2016)
The aim of this study was to explore the impact of ad regulations on cigarette consumption,
willingness to smoke and perception about cigarettes. Based on previous studies, three
hypotheses were devised. The research had ...
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Imran Ali Mushtaq
(Bahria University Islamabad Campus, 2012)
Ufone is one of the leading telecommunication companies who are always on the verge of head to head competition with the competitorbrands. Its advertising strategies are considered as a strong tool on its part by many ...
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Muhammad Naseem, 01-222171-066
(Bahria University Islamabad Campus, 2018)
An agency problem arises when the manager of an organization owns less than 100% of the organization’s stock. Let’s assume in a scenario where there is a proprietorship which is managed by its owner, the owner will work ...
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Haseeb Naveed, 01-221181-011
(Bahria University Islamabad Campus, 2019)
This study is done to carry out to inspect the relationship between the cash-conversion cycle (with its components) on firm’s return on asset (ROA). The evidence is taken from sectors in Pakistan stock-exchange. The set ...
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Azhar Iqbal, 01-220102-008; M. Sohrab Mughal, 01-220102-036
(Bahria University Islamabad Campus, 2014)
The study conducted in order to obtain the impact of the use of ATM system of banking
on customer satisfaction. Lots of studies exist for ATM system of banking but customer
satisfaction is also one the aspect associated ...
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Munam Sajjad, 01-222102-008
(Bahria University Islamabad Campus, 2012)
The technological environment plays a very important role in the global and domestic markets. Due to rapid market changes, organizations are continuously striving to achieve better results and become competitive in the ...
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Muhammad Abdullah Ahsan, 01-121172-025
(Bahria University Islamabad Campus, 2018)
The research paper studied the relationship between authentic leadership and employee satisfaction. Furthermore, it checked the mediating effect of organizational commitment on the given relationship. The study was ...
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Nousheen Tasaddaq, 01-222171-015
(Bahria University Islamabad Campus, 2018)
This study examines the relationship between job autonomy, workload and job performance of teachers. Education being a critical element for advancement in Pakistan and increasing number of students and offered programs in ...
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Syed Fawad Hussain; Adeel Zia; Hassan Mushtaq; Rizwan Mughal
(Bahria University Islamabad Campus, 2011)
Today, Pakistan is facing severe energy crisis both in commercial and residential sector, because of which there is a huge amount of flight of capital to other countries. Renewable energy such as solar energy is the most ...
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Maham Farrukh Chaudhary, 01-221131-013
(Bahria University Islamabad Campus, 2014)
This descriptive study aims to explore the ways that certain banking services affect the
satisfaction levels of customers specifically in the Rawalpindi/ Islamabad region. The banking
sector is one that most adult ...
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Sadaf Fayyaz, 01-122062-106
(Bahria University Islamabad Campus, 2008)
Banking sector today is under immense pressure to sustain the economy and improve regulatory measures. BASEL I was introduced but it had its own shortcomings and limitations. Now State Bank of Pakistan has asked certain ...
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Usman Ali Khan, 01-220092-043; Adeel Afzal, 01-220092-003; Waseem Iqbal, 01-220092-038; M. Hussain, 01-120092-073
(Bahria University Islamabad Campus, 2012)
The new Basel III requirements expose banks across the globe to major challenges regarding their capital and liquidity requirements as well as their risk management. The new Basel III proposal was published in December ...
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Shahrukh Ishtiaq, 01-122142-053
(Bahria University Islamabad Campus, 2016)
This research examines the influence of board composition and
financing choices by which we can create maximum shareholder
wealth in different textile firms. Top 10 textile firms are
being considered as a sample for ...
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Usama Abdul Malik, 01-222172-018
(Bahria University Islamabad Campus, 2019)
The purpose of this study is to find relationship between board independence and firm performance. In order to achieve the purpose of the study, we collected data which is based on 76 non financial firms listed on Karachi ...