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Browsing MBA (BUIC) by Title
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Zohaib Attique, 01-221132-036
(Bahria University Islamabad Campus, 2014)
This book is the study on cultural aspect of consumer behavior in Pakistan. The book will
begin with a brief introduction of the topic, which will include the background of the
research and research objectives. The recap ...
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Fakhar Ejaz, 01-222131-005; Jawad Ahmed, 01-122131-008; Samiullah Khadim, 01-122131-018
(Bahria University Islamabad Campus, 2014)
Human resource is considered as the most important human asset and is viewed as
the vital part of organization’s competitive advantage particularly for the implementation
of supply chain management process and its ...
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Mahira Tariq, 01-221131-014
(Bahria University Islamabad Campus, 2014)
Marketing is a very vast field and deals with almost each and every aspect of our lives and is present all around without us even realizing it at times. Over the years Marketing has evolved and the branding concepts that ...
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Erceylan Shahid, 01-221131-004; Ferwa Zafar, 01-221131-006; M. Bilal Hassan, 01-221131-035
(Bahria University Islamabad Campus, 2014)
The economy of the world was once at its boom based on product sector and the service sector had a minor percentage. Today’s post modern era consists and lays emphasis on increasing service sector that is becoming the ...
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Muhammad Ali Yawer, 01-221132-019; Shumaila Gul, 01-122131-025; Omer Mushtaq, 01-122131-017
(Bahria University Islamabad Campus, 2014)
The primary objective of the education sector is to bring continuous improvements to
learning methodologies. Those who normally use games in their curriculum have a set of
assumptions. They know the importance of playing ...
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Maryam Badar, 01-221131-016; Feras Mehmood, 01-221131-005; M. Shiraz Manzoor, 01-221131-032
(Bahria University Islamabad Campus, 2014)
The prime objective of education sector for years has been to strive for improvement in teaching and learning methodologies. The same has been observed in business schools in Pakistan with focus on creating and delivering ...
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M. Arsalan Khan, 01-221122-034
(Bahria University Islamabad Campus, 2013)
Branded clothing culture has recently emerged in Pakistan. However its implication are
great and especially for the marketers and brands themselves. The consumer behavior is
changing and youth is first one to adapt to ...
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Faisal Amjad, 01-221111-052
(Bahria University Islamabad Campus, 2012)
The continued growth in financial services of e-banking, Internet Banking becomes more important for the people. It is playing a central role for the convenience of its consumers and it requires the implementation and ...
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Muhammad Salman Jan; Muhammad Ali Aslam; Ali Arshad; Jawad Ahmed
(Bahria University Islamabad Campus, 2012)
There is growing relevance of the brand image to the success of
market offering and organisation. Brand image enhance the
customer feelings, experiences and satisfaction. This study will
therefore examine the impact of ...
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Shamaila Hussain Asim, 01-221141-017
(Bahria University Islamabad Campus, 2015)
The study is aimed to explore the impact of work life conflict on job satisfaction of permanent
female faculty across major Universities in Islamabad in the cultural context of Pakistan. For my
ease & better understanding ...
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Anum Sattar Khan, 01-221112-011
(Bahria University Islamabad Campus, 2013)
Never lasting political instability and decreasing rates of foreign direct investment (FDI) have
resulted in underdevelopment of Pakistan. Weakness of policies, inefficiency of government
authorities has further led to ...
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Syed Muhammad Ammar, 01-120151-035
(Bahria University Islamabad Campus, 2018)
The research is based on exploring the practice of quality management viz a viz performance of public hospitals in twin’s cities of Islamabad and Rawalpindi. These variables of the study how can impact on operational ...
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Sheikh Samar Ali Abbas, 01-221171-031
(Bahria University Islamabad Campus, 2018)
The purpose of this study is to explore the practices of relationship marketing using word of mouth in hospitality industry of Pakistan, for this purpose marquees sector is selected in the region of Rawalpindi and Islamabad ...
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Aysha Mahnoor Rahman, 01-121171-006
(Bahria University Islamabad Campus, 2018)
Sponsored advertising plays an active role in milieu of any organization. Now a day, companies are using the concept of sponsored advertising for excel their products and service in the mind of consumers or capturing more ...
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Syed Muhammad Hammad, 01-120121-076
(Bahria University Islamabad Campus, 2015)
This study explores the role of branded clothes in shaping consumers buying behavior with respect to Pakistani context. It also covers/explores different dimension of the study in order to provide the better understanding ...
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Areej Fatima Ghaffar, 01-222121-003
(Bahria University Islamabad Campus, 2014)
Hyperrelity is one of the contemporary phenomena that gained the attention of
researchers all across the world. The research aims to find the course of hyperrelity in
Pakistan. The research starts with basic concept of ...
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Kamran Ali, 01-122102-007
(Bahria University Islamabad Campus, 2013)
The emergence of social media technologies has also modernized the education
through social media networks, an innovative way of social learning. The focus of research
study is to analyze the role of social media ...
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Shoaib Ghani, 01-221111-097
(Bahria University Islamabad Campus, 2012)
This study explores the social effect of status symbols on consumer behavior within the context of Islamabad, Pakistan. The study explores the link between status symbols and social acceptance and whether influencing ...
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Rabya Raja, 01-221132-050
(Bahria University Islamabad Campus, 2014)
The concept of exploring consumer behavior hasn’t been an old one but the
dimension of netnography has been added to it. The development of social mediums
has thus made it necessary for marketers to explore consumer ...
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Bilal-Bin-Zafar, 01-221122-009
(Bahria University Islamabad Campus, 2013)
Tribalism is a phenomenon that has emerged in the era of postmodern marketing. It is a concept
which has its origin in Latin approach to marketing. The concept gained importance due to the
social re-rooting of the society ...