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Browsing MBA (BUIC) by Title
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Ammad Shakir Khan, 01-222162-059
(Bahria University Islamabad Campus, 2018)
The world of today has become a place where everything is branded and yet there is constant consumption of the same. There is a brand out there for everyone and every consumer has a particular brand that they absolutely ...
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Muhammad Bilal Shahid, 01-221131-018
(Bahria University Islamabad Campus, 2014)
The thesis is regarding the concepts of nation and place branding. Both concepts are
relatively new but very much valid since, due to certain factors such as globalization and
technological development, different cities, ...
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Atifa Zaheer, 01-221111-048
(Bahria University Islamabad Campus, 2012)
The DEFRA (Department for Environment, food and rural affairs) Climate Change Plan 2010 and Climate Change report 2009 explain the changes in weather patterns of the world in the coming years. The Climate Change report ...
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Ali Raza, 01-221121-004
(Bahria University Islamabad Campus, 2013)
The concept of co creation is recently introduced in Pakistan. There are some cafes those adopt
the customization in the service process. Co creation is an innovative process in which the
customers are fully involved in ...
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Shaista Khan, 01-221131-029
(Bahria University Islamabad Campus, 2014)
Previously products and services were just branded but recently the concept about countries and cities being as a place brand is emerging in the literature review. Countries and cities are now been competing to build a ...
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Muhammad Usman Rauf, 01-122142-043
(Bahria University Islamabad Campus, 2017)
The banking sector in Pakistan is already improving and thus comparative study has been conducted to identify service quality gaps offered by retail banking industry in Pakistan. I have taken local and international banks ...
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Farooq Naeem Soofi
(Bahria University Islamabad Campus, 2011)
The study was designed to see the difference in motivation orientation among Managers. This consists of two motivators i.e. External and Internal motivators. I administered on a sample of 50 employees (all men) of a ...
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Farooq Naeem Soofi, 120022-010
(Bahria University Islamabad Campus, 2008)
The study was designed to see the difference in motivation orientation among Managers. This consists of two motivators i.e. External and Internal motivators. I administered on a sample of 50 employees (all men) of a ...
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Usama Satwat Ullah, 01-122131-028; Shahzara Hira, 01-122131-023
(Bahria University Islamabad Campus, 2014)
The topic of my research is “Analysis of Branding and Export Challenges Faced by
Pakistani Citrus Exporters”. This thesis basically covers all exporting barriers and branding challenges that are faced by our orange exporters ...
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Adeel Khan Baloch, 01-221162-004
(Bahria University Islamabad Campus, 2017)
This thesis mainly focuses on the impact of humorous appeal in advertising on brand popularity. It has been explored in this thesis that how an advertisement based on humorous appeal can lead to audience engagement, brand ...
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Amna Niaz, 01-221162-011
(Bahria University Islamabad Campus, 2017)
The base article for this examination was browsed the year 2016, composed and distributed by the writer "Jalal Hanaysha", from college of Auto intentions, in Malaysia. He fills in as an instructor in University of Auto ...
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Amna Khan, 01-221172-005
(Bahria University Islamabad Campus, 2018)
In the present competitive environment, organizations are dynamically searching for valuable practices to create strong Brand Image and customers purchase intentions. Administrators must pay attention and be responsive to ...
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Yusra Liaquat Qureshi, 01-120151-043
(Bahria University Islamabad Campus, 2018)
The purpose of this research is it to identify those dimensions which help in creating the customer loyalty in an online setting. Web layout, web info, customer service, fulfillment, and privacy emerged as the critical ...
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Fatima Rauf, 01-121172-010
(Bahria University Islamabad Campus, 2018)
Purpose The objective of this study is to investigate how consumers buying behavior are influenced in their intention to buy after having access - within social media –Facebook-to persuasive messages sent out by opinion ...
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Hira Aqeel Malik
(Bahria University Islamabad Campus, 2011)
Education is the first step for any nation towards success. Education in the largest sense is any act or experience that has a formative effect on the mind, character or physical ability of an individual. The importance ...
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Syed M. Zakaria Rizvi, 01-221112-069
(Bahria University Islamabad Campus, 2014)
In an ever evolving environment nearly every firm undergoes re-organization at some
point in time. Structural modifications are considered as a pre-requisite to bring
change in the overall strategy of an organization, ...
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Asma Aziz, 01-222162-005
(Bahria University Islamabad Campus, 2018)
This research focuses on the impact of Social media Quality content on consumers purchase intention depending on how they perceive the information as valuable in context of Apparel buying. The investigation focuses upon ...
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Ayesha Sultan, 01-221082-101; Hira H. Farooq, 01-221082-095; Arshad Gondal, 01-222012-015
(Bahria University Islamabad Campus, 2009)
The objective of the research titled, “effect of
socialization on new employees and on organizational
efficiency” is to study the impact of long held values,
rituals and customs of ZTBL on performance of newly hired
and ...
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Mina Khalid, 01-222162-021
(Bahria University Islamabad Campus, 2018)
Even though with the online stores getting more and more into play, the traditional stores have still not lost its essence, especially in the context of Pakistan’s apparel industry. It has been observed that these big ...
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Sehrish Amin, 01-221121-032
(Bahria University Islamabad Campus, 2016)
Employee branding is the strategy that organizations uses in order to appeal their existing and potential employees. In simpler words employee branding explains why an employer’s organization is unique, appealing and the ...