Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing MBA (BUIC) by Title
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Omer Jan Durrani; Shaina Jabeen; Sehrish Yaqoob; Nazir Ahmed Siddique
(Bahria University Islamabad Campus, 2011)
The purpose of this project is to identify brand elements effecting customer satisfaction and to
establish relationship between those brand elements and customer satisfaction in telecom
industry of Pakistan. Our target ...
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Kashmala Shahid, 01-122151-004
(Bahria University Islamabad Campus, 2016)
This research is conducted with an aim to find the association that exists between Corporate Social Performance and firm’s financial performance. Usually various studies being conducted to find the relationship between the ...
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Ammarah Gillani, 01-221111-004
(Bahria University Islamabad Campus, 2012)
The use of technology in the consumer’s daily life has increased with the tremendous growth, but many consumers are still facing the feelings of fear toward the complex technology related products. Feelings of fear and ...
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Arslan Rauf, 01-120051-031; Muhammad Hamza, 01-120051-012; Sidra Zaffar, 01-120051-025
(Bahria University Islamabad Campus, 2007)
The project lS based upon analyzing the effect of logos on the consumers, logo characteristics and how these logos create and enhance the brand personality. In addition to that the second purpose was to select 5 logos from ...
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Shahid Nawaz Bangash, 01-221131-023
(Bahria University Islamabad Campus, 2014)
This paper is about to find the significance of microfinance in Pakistan. The developing economies have short of funds but the microfinance play a vital role in these types of economies. Microfinance helps in alleviation ...
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Amna Tahir, 01-120112-006
(Bahria University Islamabad Campus, 2015)
This descriptive study is aimed to demonstrate the role of Training upon the performance
of Call Center Agent. Due to the changing environment, the role of training has been
moved toward more of qualitative cum quantitative ...
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Zia-ul-Islam, 01-221111-041
(Bahria University Islamabad Campus, 2012)
This research analyzes size and structure of Pakistan’s government debt. In this paper, It will explore and analyze Public debt, domestic debt, NPLs, External debt and liabilities (as % GDP), EDL as % of foreign exchange, ...
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Uzma Tahir, 01-122072-159
(Bahria University Islamabad Campus, 2008)
SME promotion is an important issue for many government departments and central offices. However, there is an existing lack of coordination and regular information exchange mechanism among institutions which constrains ...
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Wali ul Momeneen, 01-221132-039; Shoaib Nadir, 01-221132-011; Hasan Saifullah, 01-221132-015
(Bahria University Islamabad Campus, 2014)
Any organization or institute stands on various pillars and spreads out in divisions. While the tasks and their responsibilities may be divided, the strength of any organization and its successful existence is a duty that ...
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Noorulain Tanveer, 01-222171-014
(Bahria University Islamabad Campus, 2018)
The purpose of this research is to understand the purchase behavior of consumers influenced by user generated content the rationale was to represent the relationship between user generated content and consumer purchase ...
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Muhammad Waseem Nawaz, 01-120132-024
(Bahria University Islamabad Campus, 2016)
Over the past decade a new form of media has arisen which due to
its social features seem to have a great power of influence on
consumers’ purchasing decision-making process. Today, more and
more consumers use Social ...
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Mahrukh Sheikh, 01-220102-021
(Bahria University Islamabad Campus, 2014)
This study inspects the role of “social media” in “textile branding”. It suggests that social
media strategies are very important these days for marketing anything. Social Media,
which is a focal thought in this study, ...
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Raheel Jilani Butt, 01-221122-050
(Bahria University Islamabad Campus, 2014)
We are living in a middle of global communication where the use of social media is
becoming widespread for the individuals use. Companies are using social media to
reach to the masses and deliver the information within ...
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Muhammad Ali, 01-120132-017; Farhan Manzar, 01-120132-010; Moeen Abbas, 01-120132-041
(Bahria University Islamabad Campus, 2016)
The project takes in to its fold social media audit of Coffee Planet Bahria Town Phase 7. In order to enhance practicality and professionalism in approach an in-depth analysis is conducted that how social media can totally ...
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Tayyeba Irum, 01-120161-026
(Bahria University Islamabad Campus, 2019)
Marketers have started incorporating social media as a crucial part to their marketing communication strategies. Since the electronic word of mouth is an important element of social media and plays a huge role in attracting ...
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Iftikhar Zakria, 01-221122-021
(Bahria University Islamabad Campus, 2013)
The Social media is an emerging concept that has seen growth around the world and has
provided a source of knowledge, interaction and communication among people. Individuals can
share their knowledge, opinions and ...
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Syed Muhammad Ali, 01-120132-036; Asif Ali Baig, 01-120132-002; Awais Rashid, 01-120132-006
(Bahria University Islamabad Campus, 2016)
Research was done in order to create the importance of social media in today’s world. It wasn't so long ago that social media was a completely new thing. Four years ago, when we started Advice Interactive Group, many people ...
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M. Areeb Khan; Neelam Nasir; Adil Ehsan
(Bahria University Islamabad Campus, 2013)
This project aims to study the social media and other
postmodern marketing methodologies being implemented at
Mobilink, a leading telecommunication company in Pakistan. In
this project we aim to improve the existing ...
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Jabeen Firdoos, 01-120111-025
(Bahria University Islamabad Campus, 2014)
Social media has become a strongest way to deliver message directly to each
and every single group individually. The users of social media platforms are
increasing rapidly because it provides a unique and user friendly ...
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Sidra Mohsin, 01-221111-098
(Bahria University Islamabad Campus, 2012)
The concept of social networking in creating and maintaining brand awareness has emerged as a vast field in literature. The main focus was to identify the concept of how social media influences branding. Social mediums are ...