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Browsing MBA (BUIC) by Title
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Muhammad Mohsin Iqbal, 01-122102-011
(Bahria University Islamabad Campus, 2013)
***Attached***
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Sarah Khalid Mehmood, 01-221122-081
(Bahria University Islamabad Campus, 2013)
The concept of sensory branding seeks to vitalize the branding literature by providing intelligible insight into the behavior of consumers with emphasis on the role of sensory cues. Human conduct undergoes radical ...
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Raja Atisam Sajid, 01-221131-036
(Bahria University Islamabad Campus, 2014)
The brand identity and service dominant logic is giving a new pace to the business world
since past few years with the introduction of the post-modern marketing and viral
marketing as a component of the online marketing ...
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Sarah Tariq, 01-221121-0
(Bahria University Islamabad Campus, 2013)
In the time of modern digital technology era where the use of social media had increases
day by day. People are more conscious to use their time in effective manner. They want
to fulfill there all desire their home step. ...
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Shahid Ahmed, 01-222152-031
(Bahria University Islamabad Campus, 2017)
Social media is one of the biggest developments of the past decade. There are numerous social media platforms and applications providing the ease of communication for their users. Marketers realized the importance and power ...
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Ayesha Anum, 01-221141-022
(Bahria University Islamabad Campus, 2015)
In today’s era the social media marketing practices and traditional selling ways
have become the most essential tools to influence consumer purchase intention, for the
organizations. Social media marketing and traditional ...
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Memuna Umber, 01-221162-041
(Bahria University Islamabad Campus, 2017)
The study aims to investigate the effect of social media usage in creating opportunity and understanding customers; the study was undertaken over a period of 4 months, and data was collected via surveys from 268 respondents. ...
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Zara Hafeez, 01-221142-040
(Bahria University Islamabad Campus, 2015)
This study empirically examines the role of State bank of Pakistan (SBP) in recent amalgamation of KASB Bank and Bank Islami. The merger of KASB Bank Limited with Bank Islami has created serious doubts over the performance ...
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Muhammad Ans Habib, 01-220102-026
(Bahria University Islamabad Campus, 2014)
This study focuses on the significance of store environment and atmospherics in building consumer consumption experience. Two variables which are consumption experience and approach behavior are found to be affected by the ...
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Syed Mohsin Hussain, 01-120151-034
(Bahria University Islamabad Campus, 2018)
This study is to examine the impact of Supply Chain Drivers on the Organization’s Green Initiatives in the form of Green Purchasing Initiative, Design for the Environment Initiative, and Reverse Logistics Initiative in ...
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Mohsin Javaid, 01-120152-017
(Bahria University Islamabad Campus, 2019)
This study is conducted to identify the influential role that supply chain management dimensions play towards influencing organizational performance and supply chain performance in banking industry of Pakistan. This study ...
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Hamzah Asif Janjua, 01-221171-010
(Bahria University Islamabad Campus, 2018)
The aim of this study is to examine the impact on supply chain practices, and its impact on the supply chain related performance of cement industry. A total of 120 individuals pertaining to different cement companies ...
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Adeel Bashir, 01-222062-005
(Bahria University Islamabad Campus, 2010)
The research has studied the role of gas sector in the energy mix of Pakistan, the gas supply and demand gap till 2025, identification of factors and recommendations to reduce gas supply demand gap of the country.
Research ...
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Shahzaib Munir, 01-120131-047
(Bahria University Islamabad Campus, 2016)
The main of the study is to understand the role of Third Party
Logistics (3PL) in setting out the respective objective of the
companies. The research design is based on cause and effect
research which will be designed ...
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Hafiz Muhammad Salman, 01-222141-005
(Bahria University Islamabad Campus, 2015)
The core purpose of this is to analyze the role of third party logistics (3PL) in supply chain of oil industry in Pakistan. Qualitative research methodology is adopted to collect the required data from 8 oil companies ...
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Sheher Yar Khan, 01-121181-020
(Bahria University Islamabad Campus, 2019)
This study is focused mainly on identifying the impact of toxic leadership on employee performance with mediatory effect of employee commitment. This study has selected banking sector of Pakistan and targeted the employees ...
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Kausar Rashid, 01-222142-021
(Bahria University Islamabad Campus, 2016)
Pakistan is one of the developing counties in the world but
there are many telecommunication companies which are operating
in its diverse environment and hence providing the best training
facilities to its employees to ...
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Kausar Hayat
(Bahria University Islamabad Campus, 2010)
Customer service is the most important aspects in this competitive environment for any organization and the strategy of internal marketing influences is more crucial, any organization operates in any business it is important ...
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Sharjeel Samad Memon, 01-122142-054
(Bahria University Islamabad Campus, 2016)
The research aims to find out the role of TV advertisement and Word of mouth on brand switching in telecom sector of Pakistan. Pakistan‟s telecom segment has developed as the reckless emergent sector in the sub-continent ...
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Kinza Tabassum, 01-221172-017
(Bahria University Islamabad Campus, 2018)
Today, Work-life balance is considered to be a major issue in Pakistan these days, due to the change in demographics, technology, living style and education level of people. Abundant of people are joining the organizations ...