Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing MBA (BUIC) by Subject "Management Science."
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Maria Khan, 01-120142-020
(Bahria University Islamabad Campus, 2017)
Investment decision of an individual investor is always influenced by the traditional finance or by the modern finance. In traditional finance, while making an investment decision the investor totally depends upon in ...
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Sobia Shafiq, 01-120092-056; Tahleel Mumtaz, 01-120092-058; Taimoor Asghar, 01-120092-059
(Bahria University Islamabad Campus, 2012)
Behavioral Finance is a relatively new field for study and the researchers overall are working on this topic to get to know what are those variables that affect the investing decisions of the investors but specifically in ...
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Anza Mehar, 01-122141-003,; Ata Ul Hassan, 01-122141-004; Saqib Mushtaq, 01-122141-024
(Bahria University Islamabad Campus, 2015)
The purpose of this project is to study the procurement system of La Montana restaurant and identify their problems by collecting data through observing their systems and operations as a customer’s, by meeting with the ...
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Zeeshan Azam, 01-222152-039; Madiha Kausar Butt, 01-122152-008; Maria Sair, 01-122152-009
(Bahria University Islamabad Campus, 2017)
Rebranding is a tough and sometimes very crucial step for a brand especially if they are stuck in a rut commercially speaking. Although some brands get by without changing their messaging, logo or approach for years, many ...
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Hassan Hayat Khan, 01-221121-011
(Bahria University Islamabad Campus, 2013)
This dissertation examines how cities are branded with the objective of dissertation
being how students (the people) and Islamabad city can be branded as a world city.
The concept of City/Place branding is emerging in ...
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Hanan Rafique Dahar, 01-222102-005
(Bahria University Islamabad Campus, 2012)
Brand extension has been a major focus for the companies, for over the past few years. It not only saves costs but can give you a potential profit. There have been many studies on brand extension. This study is about ...
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Freeha Razvi, 01-221162-108
(Bahria University Islamabad Campus, 2017)
Digital media is an international phenomenon that has taken the marketing world by storm. It is a means of creating, viewing, distributing and preserving vast amounts of data on digital media devices. The digitization of ...
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Nida Kamran, 01-221111-085
(Bahria University Islamabad Campus, 2012)
The parents buying behavior regarding toys have been explored with an attempt to see how their decision to buy certain toys helps in their kids’ ability to learn, build their knowledge and skill and increase their intellect ...
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Waseem Riaz, 01-121051-008
(Bahria University Islamabad Campus, 2006)
This study was intended to find that can attitudes be influenced by advertising. To find this relation the study was directed towards both genders that is males and females, they were the respondents of this research. To ...
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Usman Maqsud, 121042-054
(Bahria University Islamabad Campus, 2005)
Education is a powerful catalyzing agent which provides mental, physical, ideological and moral training to individuals, so as to enable them to have full consciousness of their purpose in life and equip them to achieve ...
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Imad Ahmad, 01-122142-069
(Bahria University Islamabad Campus, 2016)
Business in today’s world is not simple anymore; it needs an in-depth planning and attention to smoothly run the business. There are numerous reasons of complexities in executing the modern world businesses, such as internal ...
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Ahmad Raza, 01-222142-001
(Bahria University Islamabad Campus, 2016)
This research thesis presents empirical findings on the impact of capital structure (leverage) on firm’s performance. The main objective of this study is to determine the overall effect of capital structure on performance ...
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Sahar Riaz, 01-121062-058
(Bahria University Islamabad Campus, 2007)
The primary objective of a firm is to maximize the shareholders’ wealth. The shareholder
value is measured by the market value of a company. This study focuses on finding the
relationship between the market value of a ...
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Zeeshan Ali, 01-120131-060
(Bahria University Islamabad Campus, 2016)
C-D map is a graph on which different brand place according to the score buyers gave them, C-D mapping have four quadrant Unconventional, Peripheral, Aspirational and Mainstream ,in this paper qualitative research had been ...
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Arooj Hamid, 01-121061-016
(Bahria University Islamabad Campus, 2007)
It not been long since Pakistan International Airlines (PIA) launched its e-ticketing facility on 1st January 2005. This project encompasses and analyzes different perspective of the organization (PIA), the end users and ...
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Kashif Bilal Ahmed, 220042-007
(Bahria University Islamabad Campus, 2007)
This research project is based on the problems faced by the Pakistani students in current educational scenario. It gives a detailed description of all the challenges and constraints, which students are facing in present ...
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Shamayl Misbah Khan, 01-221062-018
(Bahria University Islamabad Campus, 2007)
Generally higher aspiration of society underlines an important dimension of consumerism. Consumer’s buying process starts with need recognition – the buyer recognizes a problem or need. Then the buyer senses a difference ...
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Kashaf Altaf Khan, 01-221101-021
(Bahria University Islamabad Campus, 2012)
The purpose of this research thesis is to investigate the magnitude of the child labor incidence in Pakistan as well as the causal links between poverty, access to education, trade openness, lack of government intervention ...
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Commander Habib ur Rehman, 299041-008
(Bahria University Islamabad Campus, 2006)
Child labor is a pervasive problem throughout the world, especially in developing countries including Pakistan. Africa and Asia together account for over 90 percent of total child employment. Child labor is especially ...
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Hira Haroon, 01-222161-005; Tania Mumtaz, 01-222161-024
(Bahria University Islamabad Campus, 2017)
The art of handcraft is diminishing with every passing day. We see very few designers who are working for the revival of centuries old handmade textile art. Most of the biggest industries utilize machine made techniques ...