Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing MBA (BUIC) by Title
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Maimoona Salam
(Bahria University Islamabad Campus, 2010)
The past century was marked by the birth of nearly every
brand we know and consume today. In the 21st century, on
the other hand, brands will multiply their portfolio into
different products and services. It is going ...
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M. Humayun Zakkariya, 01-221111-017
(Bahria University Islamabad Campus, 2013)
This study seeks to identify the smart phone and tablets buyers in Pakistan as brand
loyal and whether or not this aspect is playing a role in their purchase decisions. It
is of paramount importance that factors that ...
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Amna Akram, 01-221151-016
(Bahria University Islamabad Campus, 2016)
Purpose: The purpose of this study was to explore the significant relationships and impact of
brand name, product design, service quality and store environment on the brand loyalty of
cosmetic industry in general and ...
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Ammar Shahzad, 01-222162-003
(Bahria University Islamabad Campus, 2018)
The aim of the research is to find out the impact of merger on Warid customer’s loyalty after merger with Jazz. The research is focused on understanding the brand loyalty of Warid customers before and after the merger with ...
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Muhammad Fahd Amin
(Bahria University Islamabad Campus, 2004)
The globalization has lead to an increasing importance
of branding in creating competitive advantages for
companies . This project will focuses on consumers'
perceptions of brand's personality of mobile serv1ce
brands ...
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Zeeshan Azam, 01-222152-039; Madiha Kausar Butt, 01-122152-008; Maria Sair, 01-122152-009
(Bahria University Islamabad Campus, 2017)
Rebranding is a tough and sometimes very crucial step for a brand especially if they are stuck in a rut commercially speaking. Although some brands get by without changing their messaging, logo or approach for years, many ...
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Shahzad Ahmed Bhatti, 01-121062-064; Siddique Akbar, 01-121062-068; Alliya Nasir, 01-121062-005; Zarak Khan, 01-121062-082
(Bahria University Islamabad Campus, 2007)
China Mobile Communications has made its first cross-border acquisition, buying Paktel in Pakistan at an enterprise value of $460 million. It will pay Millicom of Sweden - which owns 88.86% of Paktel – a cash consideration ...
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Usman Waseem, 01-221112-078
(Bahria University Islamabad Campus, 2013)
In this modern era of marketing, brand management is the widely discussed topic and has proved its
importance in the 21st century. In the past, brand value was mainly associated with the customers only.
However, recent ...
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Wasim Arshad, 01-120112-094
(Bahria University Islamabad Campus, 2014)
This study discussed value and experiential customer. Disneyization model also
discussed in this study. This study analyze the relation between disneyization model and
experiential customer value. It is qualitative ...
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Syeda Bint-e-Zahra Bukhari, 01-221132-032
(Bahria University Islamabad Campus, 2014)
The concept of faith branding has emerged in recent years with the evolution of branding
however the applications of faith branding is still needed to be explored. This research is
an effort to study the awareness about ...
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Hassan Hayat Khan, 01-221121-011
(Bahria University Islamabad Campus, 2013)
This dissertation examines how cities are branded with the objective of dissertation
being how students (the people) and Islamabad city can be branded as a world city.
The concept of City/Place branding is emerging in ...
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Muhammad Abdul Rafay Ali, 01-221152-031
(Bahria University Islamabad Campus, 2016)
Tourism these days has become a very serious & important
industry around the globe. People are becoming more & more
health & environment conscious &are fun oriented as well. For
this purpose a study has been conducted. ...
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Fatima Zara, 01-120121-020
(Bahria University Islamabad Campus, 2015)
The concept of nation or Destination Branding have recently emerged concepts in
marketing. Due to globalization and changing in trends, they have gain importance as
countries are also competing with each other for the ...
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Hasnat Sher, 01-221122-016
(Bahria University Islamabad Campus, 2013)
The concepts of Nation and Place branding are not old and they have recently emerged in
marketing literature. They gain ordinary importance because the nations and places are
constantly competing with each other for the ...
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Farrukh Ejaz, 01-220041-011
(Bahria University Islamabad Campus, 2006)
This research presents the information about branding strategies of Mobilink, Ufone, Telenor and Warid (cellular Companies of Pakistan); it will tell you about the marketing strategies of these companies. How the Branding ...
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Sundas Zahara, 01-122132-043
(Bahria University Islamabad Campus, 2015)
The idea of country, nation and destination branding have as of late risen in branding
literature. In any case they have turn out to be sensibly predominant, because of the
ideas of separating and creating of identities ...
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Hanan Rafique Dahar, 01-222102-005
(Bahria University Islamabad Campus, 2012)
Brand extension has been a major focus for the companies, for over the past few years. It not only saves costs but can give you a potential profit. There have been many studies on brand extension. This study is about ...
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Ahsan Razzaq, 01-221112-003; Ayesha Gul, 01-221112-015; Sadaf Riaz Ahmed, 01-221112-060
(Bahria University Islamabad Campus, 2013)
Branding is a significant aspect for organizations in the present day. Brands are one of
the dearest assets an organization produces. The concept of employer brand is
relatively new in Pakistan. The companies have an ...
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Freeha Razvi, 01-221162-108
(Bahria University Islamabad Campus, 2017)
Digital media is an international phenomenon that has taken the marketing world by storm. It is a means of creating, viewing, distributing and preserving vast amounts of data on digital media devices. The digitization of ...
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Syed Ali Najam, 01-221112-118
(Bahria University Islamabad Campus, 2013)
Marketing tactics are challenging in today‟s market since the awareness level of the consumers and the knowledge level of the potential consumers have increased over the years with the increased usage of sources that provide ...