• The Impact of Emotional Marketing on Consumer Buying Behavior through Brand Image for Beauty and Personal Care Products in Islamabad, Pakistan 

  Ramish Ather Dar, 01-222211-016 (Business Studies BU E8-IC, 2022)

  This study investigates the impact of emotional marketing on consumer buying behavior through brand image for beauty and personal care products in Islamabad Pakistan. This study has used emotional marketing appeals like ...
• The Effect of Social Media Marketing on Small Business Sustainability: A Case of Pakistan’s Manufacturing Industry 

  Muhammad Tabish Maqsood, 01-222211-013 (Business Studies BU E8-IC, 2022)

  Small businesses now have a greater need than ever to market themselves on social media, especially in emerging markets like Pakistan. The impact of social media marketing on the long-term success of small businesses in ...
• Determinants of Profitability: A case of Non-Financial firms of Pakistan 

  Ayesha Qadri, 01-321191-007 (Business Studies BUIC, 2020)

  This study has emphasized on assessing the impact of working capital on profitability in Pakistan. This study has considered cash conversion cycle, number of days accounts payable, number of days accounts receivable, number ...
• Performance analysis of mutual funds industry in Pakistan 

  Hamood ur Rehman Abbasi, 01-220101-011; Syed Mursaleen Hassan Naqvi, 01-220101-029 (Bahria University Islamabad Campus, 2013)

  The purpose of this study is to evaluate the "Performance analysis of mutual fund industry in Pakistan", to achieve this objective we evaluate the performance of 5 closed-ended mutual funds by using shape ratio, information ...
• Impact of leader’s emotion management ability on employee job performance in telecommunication industry of Pakistan 

  Masoomah Zainab, 01-121181-013 (Bahria University Islamabad Campus, 2019)

  . This study was based on examining the impact of leader’s emotion management ability on employee job performance with mediating role played by employee perception of job characteristics within telecommunication industry ...
• Impact of Loneliness at Work and Loneliness in Private Life on Employee Performance 

  Aqsa Sheikh, 01-321181-004 (Bahria University Islamabad Campus, 2019)

  Loneliness is a grave concern for social scientists. It helps people to put focus on critical tasks but if extended beyond that task to work life and family life, the resultant output starts to decrease. The study focuses ...
• Impact of team work on organizational performance: study of ali medical hospital 

  Ayesha Noor, 01-121181-003 (Bahria University Islamabad Campus, 2019)

  This study aims to measure the components of effective teamwork and their impact on the performance of organization. The two components of teamwork which are communication and commitment that have been studied in this ...
• Impact of transformational leadership on employee job satisfaction with mediatory effect of employee creativity: an empirical study of telecom sector of Pakistan 

  Syed Muhammad Asif, 01-121181-021 (Bahria University Islamabad Campus, 2019)

  This study is to examine the impact of transformational leadership on employee job satisfaction with mediatory role played by employee creativity within telecom sector of Pakistan. In this study, our focus was mainly on ...
• The impact of high-performance work systems and flexible work programme on the employee engagement of aging workforce within IT industry of Islamabad 

  Shahid Mehboob, 01-222172-016 (Bahria University Islamabad Campus, 2019)

  Older workers now become a major portion of total workforce, and exploration on how best to supervise them is being organized accordingly. The purpose of this study is to analyze the impact of high􀀀performance work systems ...
• Effect of corporate governance on default risk of oil and gas industry in Pakistan: listed on KSE100 index 

  M.Behram Khan, 01-222172-007 (Bahria University Islamabad Campus, 2019)

  This study is focused mainly on identifying the effect of corporate governance on default risk of oil and gas industry in Pakistan: listed on KSE 100 Index. In this study, board size, CEO duality, board independence, and ...
• Factors that lead to investment in mutual funds 

  Muhammad Nauman Arshad, 01-222172-065 (Bahria University Islamabad Campus, 2019)

  This study is focused mainly on identifying the impact of factors that lead to investment within mutual funds of Pakistan. This study has selected mutual funds sector of Pakistan and targeted the people who have the ...
• Impact of debt financing on the profitability of textile industry in Pakistan 

  Nida Aslam, 01-120161-034 (Bahria University Islamabad Campus, 2019)

  The objective of the study was to examine the impact of debt financing (long-term debt, short-term debt, total debt, and sales growth) on the profitability (return on assets and return on equity) of textile industry in ...
• Risk management and decision making: a case on banking industry of Islamabad 

  Riwa Fatima, 01-2221172-051 (Bahria University Islamabad Campus, 2019)

  This study is focused on identifying the impact of risk management on decision making. This study has selected banking industry of Islamabad and targeted the officials of banking institutions to collect the data to be used ...
• The effects of macroeconomic variables on stock prices: evidence from BRIC 

  Fazeela khoso, 01-222172-029 (Bahria University Islamabad Campus, 2019)

  The aim of the research is to find out the relation of macroeconomic variables and stock prices of BRIC countries And to find out the causality among these macroeconomic variables and stock p rices in BRIC countries. Two ...
• Impact of digital marketing on consumer buying behavior 

  Syed Shahrukh Saleem, 01-222172-063 (Bahria University Islamabad Campus, 2019)

  As the market has become competitive and advancement in technology keeps on growing tremendously with the internet, traditional marketing strategies have shifted towards digital marketing strategies. The digital marketing ...
• An empirical inquiry of the impact of e-services capes on purchase intention of millennials: evidence from e-commerce sites of Pakistan 

  Muhammad Hashir Khan Bangash, 01-321181-012 (Bahria University Islamabad Campus, 2019)

  There is no denying the role that marketing plays in the life of a company. The process encompasses all the activities that an organization undertakes to improve its relationship with its stakeholders and improve its overall ...
• An empirical study of the antecedents of place branding: the case study of Saidpur village in Islamabad 

  Zarish Gulzar, 01-222172-058 (Bahria University Islamabad Campus, 2019)

  Purpose: The main purpose of this study is to analyze the impact of antecedents of place branding. Furthermore, this study focuses on exploring the relationship of village branding with novelty, amenities, access and ...
• Marketing audit of allied bank limited 

  Hassan Tariq, 01-321181-008 (Bahria University Islamabad Campus, 2019)

  This report is the assessment of different aspects of the Allied Bank Limited. The report has been made under different aspects including background, business activities, rating, marketing, credit and operations. In this ...
• Impact of virtual experiential marketing on customer purchase intentions in Pakistan: a case of e-commerce retail industry. 

  Hamza Zahid Sultan, 01-222172-032 (Bahria University Islamabad Campus, 2019)

  In this study main purpose is to know the impact of virtual experiential marketing on customer purchase intentions in Pakistan focusing on the e-commerce retail stores. Existing literature was reviewed related to experiential ...
• Impact of online shopping on the buying behavior of consumer 

  Haroon Mehmood Ali, 01-222172-033 (Bahria University Islamabad Campus, 2019)

  “The online system of shopping has referred the recent trends of buying the things while sitting at your home. The world of technological advancement has put dramatic impact on online business practices. Various factors ...

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