Abstract:
In today's dynamic e-commerce landscape, employee satisfaction is an important element for the organizations and as well as for employees. This study investigates the complicated relationships between job dissatisfaction, turnover intentions, and work-life balance within the e-commerce sector, focusing specifically on Pakistan. Unique pressures in e-commerce, such as heavy workloads and blurred boundaries between work and personal life, aggravate job dissatisfaction, leading to high turnover rates. This turnover disrupts organizational continuity, affecting productivity and morale. In Past research researchers have highlighted the critical nature of these issues in traditional industries, but there is a notable gap in understanding these dynamics within the e-commerce sector it’s just because of the unique nature of the industry and maybe the famous and economically strong in future. Given this backdrop, the current study focuses on understanding how job dissatisfaction affects turnover intentions among e-commerce employees in Pakistan, and how work-life balance acts as a mediator variable in that linkage. this study is aims to provide applicable suggestions for e-commerce companies based on a literature reviews and empirical researches. In addition, some of the main conceptual conclusions were that work-life balance is essential compared to or as important as job dissatisfaction when it comes to reducing turnover intentions. the research looks into three key questions: what leads to turnover intentions, in particular, the role of job dissatisfaction and work-life balance; why is there high level of turnover intentions, how work-life balance affe2cts intends to leave, and the causes of Pakistan's high turnover rates among e-commerce workers. The goal of the study is to provide suggestions for enhancing staff retention and developing a welcoming workplace. These observations are essential for e-commerce businesses that want to stay stable and develop a productive staff in spite of the industry's quick expansion and innate difficulties.
