The Role of Big Data Analytics Capabilities on Organizational Performance Directly Indirectly through Intellectual Capital in Twin Cities of Pakistan

Abstract

The primary objective of the study was to explore the role of Big Data Analytics Capabilities on organizational performance, both directly and indirectly, through the mediating effect of intellectual capital, within the twin cities of Pakistan (Islamabad and Rawalpindi). A total of 156 questionnaires were distributed across various organizations in these cities. Structural Equation Modeling (SmartPLS-SEM) was employed to assess the hypotheses. The study's results revealed a significant indirect positive association between Big Data Analytics Capabilities and organizational performance. An intriguing aspect unearthed in this research is the mediating role of intellectual capital in the relationship between Big Data Analytics Capabilities and organizational performance. These findings bear particular importance for managers in various sectors, emphasizing the need for the effective implementation of intellectual capital alongside Big Data Analytics Capabilities. The study recommends that organizational leadership incorporate strategies to enhance both Big Data Analytics Capabilities and intellectual capital to improve overall performance.