Identification and Prioritization of the Factors and the Issues that affects the usage of Social Media

Abstract

Social media comprises communication websites that facilitate relationship forming between users from diverse backgrounds. Social media sites are already so deeply embedded in our daily lives that people rely on them for every need. However, people are facing some major problems because of which social media isn’t being utilized at its best. People are still unsatisfied while using the social media platforms. This research paper is to identify and prioritize the factors and the issues that affect the usage of social media among the people. This study will also provide a model which can be reviewed by the companies before making any social media website. The problems and the issues will be identified by conducting two surveys among the people who use social media, while the Analytical Hierarchy Process (AHP) method will be utilized to prioritize the identified factors and issues.