Abstract:
Social media comprises communication websites that facilitate relationship forming
between users from diverse backgrounds. Social media sites are already so deeply
embedded in our daily lives that people rely on them for every need. However, people
are facing some major problems because of which social media isn’t being utilized at
its best. People are still unsatisfied while using the social media platforms.
This research paper is to identify and prioritize the factors and the issues that
affect the usage of social media among the people. This study will also provide a model
which can be reviewed by the companies before making any social media website. The
problems and the issues will be identified by conducting two surveys among the people
who use social media, while the Analytical Hierarchy Process (AHP) method will be
utilized to prioritize the identified factors and issues.
