Abstract:
In a time of globalization and fast technological progress, digitalization has become an important way for many industries to improve their efficiency and gain a competitive edge. The important thing to look at here is how technology is used in the decision-making process so that we can see how adopting a digital supply chain affects the success of the supply chain. Artificial intelligence (AI), the Internet of Things (IoT), and big data analytics are some technologies that, when adopted and used, will help a company make better decisions, which will lead to better supply chain performance. A quantitative research approach and an organized questionnaire were used to get information from 196 people who work in the pharmaceutical industry in companies that make supply chain management products. We use descriptive, correlational, and regression methods to find out how strongly information technology supports digital supply chain management, how technology helps people make decisions, and how efficient and effective the supply chain is. According to Price Waterhouse Coopers, implementing a digital supply chain does not improve supply chain performance by itself, but it does improve performance when combined with technology-based decision-making. This paper shows that Technology Based Management can help balance the relationship between how digitalized a supply chain is and how well it works. It also stresses how important it is for digital supply chains to accept and use new, cutting-edge technologies. Based on what we've learned so far, managers should think about investing in the newest technologies, making sure that technology is properly integrated into supply chains, making them safer, and more environmentally friendly, and filling any gaps in the supply chain workforce. The literature on supply chain management and related studies has been improved by these results, which have important effects on both theory and practical issues. This is especially true as the world becomes more digital. For more research, we should focus on certain technologies, look at the top buyers and sellers of the future, do cross-industry studies, and use continuous studies to see how long digital supply chain efforts last.
