Driving Sustainability in Reverse Logistics: The Interplay of Environmental, Economic, Social Factors Moderated by Organization Culture

Abstract

The retail industry in Pakistan, notably in Rawalpindi and Islamabad, plays a key role in the country's economy. Sustainable procurement incorporates social, environmental, and economic concerns to ensure that purchase decisions consider the larger impact on people and communities This study analyzes the effects of procurement sustainability on reverse logistics within this sector, concentrating on the moderating function of organizational culture. The research analyzes the linkages between environmental, economic, and social procurement sustainability and reverse logistics, as well as how corporate culture influences these relationships Theprimary data were collected through a standardized questionnaire and analyzed using SPSS. The findings demonstrate that environmental, economic, and social procurement sustainability considerably and favorably affect reverse logistics. Additionally, organizational culture has asignificant impact, strengthening the impact t of sustainablility on reverse logistics