Abstract:
This thesis uses qualitative and quantitative methodologies to investigate Pakistan's e-commerce company's complex link between operational performance and supply chain digitalization. The research addresses a literature gap by illustrating how blockchain, AI, IoT, and massive data analytics are making traditional delivery systems nimbler and more efficient. Digital adoption improves supply chain visibility and monitoring, but operational performance may take longer to improve, according to e-trade enterprise players' interviews and surveys. The study concluded that digital technologies promote transparency but not operational efficiency. These discoveries challenge our beliefs and make us reassess digital technology's purpose. The quantitative analysis uses regression and correlation studies to validate qualitative findings and reveal underlying dynamics. Integration, organizational culture, and infrastructure impact digital generation's tremendous, diverse advantages, study shows. The research examines e-trade businesses' challenges, such as infrastructure and skills shortages, while adopting virtual solutions. Instead than just adopting technology, it examines organizational, cultural, and strategic changes to utilize it. This report offers practical advice for governments and communities to use digital generation. Virtual developments in e-commerce require a comprehensive strategy that addresses technological, strategic, and human challenges. This thesis contributes to academic discussions and provides a business roadmap by emphasizing government and company approach adjustments that might boost digital transitions in emerging economies like Pakistan.
