Impact of Green Packaging on Sustainable Supply Chain with Mediating Role of Environmental Awareness in the E-Commerce Industry of Pakistan

Abstract

This study has focused mainly on investigating the impact of green packaging on sustainable supply chain with mediating role of environmental awareness in e-commerce sector of Pakistan. This study has considered green packaging as independent variables. Whereas, sustainable supply chain as dependent variable along with the mediating role of Environmental awareness. However, this study has targeted the managers of e-commerce industry of Pakistan to testify the relationship between variables mentioned above. Design and Methodology To prove this relationship, a survey has been conducted through an adopted structured questionnaire regarding this literature, in which employees working in different cities of Pakistan, have been requested to share their experiences by filling the online questionnaires through google forms from 340 respondent’s majority of them belongs to age group 18-25. Then, to identify the results on data gathered from the respondents, statistical instruments have been used. Some of the statistical instruments used in this study include descriptive frequencies, reliability, correlation, and regression and mediation analysis using SPSS etc. Findings Results derived through statistical instruments have shown that there exists a significant positive relationship between green packaging and sustainable supply chain management (SSCM) within the E-commerce industry in Pakistan. The adoption of eco-friendly packaging materials and practices by E-commerce companies positively influences various aspects of SSCM, including sourcing, transportation, and waste management. Moreover, the study identifies environmental awareness as a crucial mediating factor in this relationship, indicating that higher levels of environmental awareness among stakeholders lead to more effective implementation of green packaging and sustainable supply chain practices It can be claimed that this research work is relevant to the future researchers and relevant to the real estate industry and for the firms that are already working in the market or planning to move in near future to the real estate market. It would be also useful for the firms who are struggling in the market to thrive and bounce back with a roar and gain a competitive advantage over their competitors.