Feasibility Report on Zong Paymax App

Abstract

This document proposes the evolution and launch of a mobile wallet application service called Zong Pay Max App. The target user of this application is the 47 million subscribers of Zong which is the third largest telecom operator in Pakistan. The application offers different functionalities such as utility bill payments, mobile top-up services, fund transfers, and many more. The Zong Pay Max App points to create usefulness for Zong's customers on the condition that a secure and new mobile wallet solution is entering the market. Market opportunities for the application are highlighted due to Zong's large user base and growing consumer preference for mobile wallets. The application will also leverage competitive advantages with the help of its unique features and a user-centric design. Each chapter in this project covers major aspects. Financial projections in this project specify a strong return on investment with a feasible revenue model and a positive cash flow. The report speaks favorably of the proceeding with the development and launch of the Zong Pay Max App. To magnify the success, Zong should utilize its strategic partnerships with brands; opt for marketing campaigns and target Zong and other users, and by the help of ongoing user feedback need to build market perception in order to retain users. In order to do that continuous market analysis and monotonous developments are crucial to continue being a competitive edge.