Abstract:
This study examines why SWVL, once a successful transportation company, failed and had to stop its operations in countries like Pakistan. SWVL faced many challenges like insufficient route planning, high operational costs, regulatory issues and tough competition. The company struggled with financial problems, market conditions, and investor support, leading to its shutdown. By looking at SWVLs financial plans, operational issues and other factors, this study aims to understand what went wrong and provide insights for future transportation companies. Focusing on SWVL’s experience in Pakistan, we highlight the difficulties of scaling innovative transportation solutions in diverse urban areas. Despite offering a useful app-based, shared transportation model, SWVL could not adapt to the unique challenges of the Pakistani market, leading to its exit. This study offers valuable lessons on urban transportation and the challenges companies face in rapidly changing markets.
