Abstract:
This study has focused mainly on investigating the effect of corporate social responsibility on investment efficiency with moderation of firm visibility: a study from the perspective of Pakistan. In this study, corporate social responsibility was considered as independent variable. Firm visibility was used as moderating variable. Investment efficiency was used as dependent variable. However, firm size, firm age, tangibility, leverage, slack, return on assets were used as control variables. Present research has used secondary sources of data (Annual financial statements of industrial firms listed on Karachi Stock Exchange) for conducting this research and identifying association among study’s variables. Data regarding corporate social responsibility, firm visibility, and investment efficiency from the period of 2017 to 2023 (7 years) was collected for assessing the relationship between corporate social responsibility, firm visibility, and investment efficiency. Statistical tests (correlation, moderation, and regression analysis) were then used for analyzing collected data with the help of Stata software. Correlation and regression analysis proved the significant positive relationship among corporate social responsibility (independent variable) and investment efficiency (dependent variable) in Pakistan. Moderation analysis proved the significant moderating role of firm visibility between corporate social responsibility (independent variable) and investment efficiency (dependent variable) in Pakistan.
