Impact of Digital Financial Literacy on Behavioral Intention of Adopting Digital Financial Services in Rural Sindh

Abstract

Current study aimed to assess the impact of digital financial literacy on behavioral intention of adopting digital financial services in rural Sindh. This study used digital financial literacy, access to digital infrastructure, and perceived utility and ease of use as independent variables. Behavioral intention to use digital financial services was considered as the dependent variable. Residents in rural areas of Sindh were the study’s targeted audience for exploring the connections between the aforementioned variables. Present research has utilized quantitative research design based on primary data, as a questionnaire was distributed to 250 participants (residents in rural areas of Sindh) during survey to collect data and establish the relationship between the research variables. Data collected from respondents was analyzed using SPSS software with the help of statistical tests (correlation and regression analysis). Findings of correlation and regression analysis have proved the positive impact of digital financial literacy, access to digital infrastructure, and perceived utility and ease of use on behavioral intention to use digital financial services in rural areas of Sindh. Hence, findings have proved that increase in digital financial literacy, access to digital infrastructure, and perceived utility and ease of use brings a definite increase in behavioral intention to use digital financial services in rural areas of Sindh.