Assessing Young Customers’ Behavioral Dynamics between Usage Intentions and the Mobile Banking Channels in Pakistan

Abstract

The aim of current study was to assess the young customers’ behavioral dynamics between usage intentions and the mobile banking channels in Pakistan. Perceived usefulness of mobile banking, trust in mobile banking security, and peer influence were taken into account as independent variable. Usage Behavior was used as dependent variable. The study’s target audience for examining the relationships between the aforementioned variables was young customers of mobile banking in Pakistan. Quantitative research method was used, as primary data was collected through adopted questionnaire based on 5-Likert scale. The responses were recorded from 200 respondents (young customers of mobile banking in Pakistan) through convenience sampling technique. Responses recorded were analyzed by using statistical tests (correlation and regression analysis) with the help of SPSS Software. Results of correlation and regression analysis have highlighted that perceived usefulness of mobile banking, trust in mobile banking security, and peer influence significantly impacts Usage Behavior in Pakistan. Based on findings of correlation and regression analysis, it was proved that increase in perceived usefulness of mobile banking, higher trust in mobile banking security, and higher peer influence increases Usage Behavior in Pakistan.