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BBA (BUIC): Recent submissions

  • Finding the Brand Loyalty of Consumers Towards their Cellular Companies 
    Adeel Riaz, 111031-002 (Bahria University Islamabad Campus, 2007)
    This research was aimed to find the brand loyalty of consumer towards their cellular companies. There were total four companies Mobilink Ufone, Telenor and Warid of which the data was collected. There are 8 factors Price, ...
  • Performance Evaluation of MCB and HBL after Privatization: A Comparative Analysis 
    Ch. Raza Hussain, 211031-008 (Bahria University Islamabad Campus, 2007)
    From the time of independence in 1947 through the 1960s, the role of public enterprises in Pakistan economy was limited to the sectors of transport, communications, energy and armaments. In the period 1971-77, nationalization ...
  • Impact of Marketing Research on New Product Development & Decision Making 
    Syed Aafaq Umer, 211012-020 (Bahria University Islamabad Campus, 2007)
    Marketing research is charged with helping to reduce uncertainties. The importance of marketing research can not be underestimated in any business, any culture and any environment. The reason behind this research is to ...
  • Brand Associations & Consumer Perceptions of Value of Products 
    Mir Yildrim Ozgen, 111022-038 (Bahria University Islamabad Campus, 2007)
    The topic for research is II Brand associa tion and consumer perception of value of products". This topic is divided into three categories i.e. soft drinks, toiletries and sports wear. A comparison between different brands ...
  • Psychological Pricing is one Cause of Price Points 
    Samra Ali, 111012-057 (Bahria University Islamabad Campus, 2007)
    INTRODUCTION, LITERATURE REVIEW, METHOD, RESULTS AND DISCUSSION
  • Impulse Buying and its Relation with Unwholesome Food 
    Nadeem Sadiq, 111032-054 (Bahria University Islamabad Campus, 2007)
    Health psychologists have given surprisingly little attention to consumer behavior. This study focuses on the relationship between an impulsive consumer style and unwholesome eating. In a survey, moderate to strong ...
  • High Voluntary Employee Turnover at Muslim Commercial Bank Pakistan (MCB) 
    Rabia Rahman, 01-111032-060; Maimoona Salam, 01-111032-040 (Bahria University Islamabad Campus, 2007)
    Turnover has become the most important problem for organizations in the recent times. Organizations have to incur high costs in hiring and training employees. In order to keep the costs of hiring and training of employees ...
  • Political Risk and its affect on Foreign Direct Investment of Pakistan 
    Sheharyar Khan, 111032-078 (Bahria University Islamabad Campus, 2007)
    The topic of our research attempts to study how Political Risk negatively affects Foreign Direct Investment in Pakistan. As political risk in an unquantifiable factor in itself it has been further divided into four ...
  • Marketing of Innovative Financial Products By Private Pakistani Banks 
    Sana Salam (Bahria University Islamabad Campus, 2004)
    The research study focused on the analysis of innovative financial products and their features introduced by the commercial banks . For detailed study and analysis , a sample of five banks was selected with regard to ...
  • Implications of WTO Regine on Pakistan Economy 
    Syed Bilal Ahmad (Bahria University Islamabad Campus, 2005)
    Economic "globalization" refers to the increasing integration of economies around the world, particularly through trade and financial flows. The term sometimes also refers to the movement of people (labor) and knowledge ...
  • Bank Lending to the Public and Private Business Sectors in Pakistan 
    Fahad Shah (Bahria University Islamabad Campus, 2005)
    This research has been conducted by Fahad Shah, student of BBA VI, under the supervision of Mr. Aurangzeb Khan , senior permanent faculty member , department of Finance, Bahria University of Management and Computer ...
  • Comparative Market Strategies of Pakistan Credit Card Market From Consumers Perspective 
    Sadia Farooq (Bahria University Islamabad Campus, 2005)
    This project , as the t i tle suggests , is basically about the credit card market of Pakistan. It completely covers t he marketing strategies of the banks t o attract customer s and on the other hand , it gives an ...
  • Internet Security Management in Pakistani Banking Sector 
    Ghanim Shahid Masood (Bahria University Islamabad Campus, 2005)
    With invent of Internet in early 1990 1 s , there has been a major change in the way we live , we do business etc. The Internet has become a vast marketplace for global goods and services. This fast growth has also ...
  • The Relationship Between Firm Size and Stock Returns 
    Zara Khan (Bahria University Islamabad Campus, 2005)
    As an extension of research explaining the behavior of stock returns, the present study examines the relationship between firm size (as measured by market capitalization) and stock returns . This anomaly , now known as ...
  • The Role of Securities and Exchange Commission of Pakistan in the Pegulation of the Stock Market 
    Sami Ullah Khan (Bahria University Islamabad Campus, 2005)
    Securities and Exchange Commission of Pakistan has been established under the Securities and Exchange Commission of Pakistan Act, 1997 . Establishment of the Securities and Exchange Commission of Pakistan since 1st ...
  • Role and Effectiveness of Electronic Media in Pakistan's Advertising Industry 
    Gulmina Khalid (Bahria University Islamabad Campus, 2005)
    There are some who call advertising the second oldest profession. The pun is intended to highlight the importance of advertising, which has existed through the antiquity though the art has been honed into a science with ...
  • A Detailed Analysis of the Privatization Commission 
    Shahrukh Ali Mirza, 111032-073 (Bahria University Islamabad Campus, 2007)
    The study, “A Detailed Study of the Privatization Commission ”, has been conducted by Shahrukh Ali Mirza. The author’s contribution to existing knowledge on the topic lies in the efforts put into the collection of information ...
  • Affect of Advertising on Female Buying 
    Syed Musa Raza, 111021-031 (Bahria University Islamabad Campus, 2007)
    This study was intended to find the effectiveness of advertising on buying behavior of females. To find this relation the study was directed towards an active segment that was females and they were the only respondents of ...
  • Gradual decline of Tangible Organizations and Scope of Virtual Organizations in Pakistan 
    Bisma Kayani, 111032-016 (Bahria University Islamabad Campus, 2008)
    This project aims to study the concept of virtual organizations in Pakistan. Most of the organizations in Pakistan are following the old patterns of work and there is little or no concept of decentralization. Pakistan is ...
  • Analyzing the SMEs operation in Pakistan its effects on the economy and constraints it Faces 
    Meher-un-Nisa Khan, 01-211032-013 (Bahria University Islamabad Campus, 2008)
    Pakistan's economy is an economy of SME. Policies in the past have given a general perspective, direction and defining broad parameters of activity within the macroeconomic framework, but efforts have focused on the large ...

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