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Browsing BBA (BUIC) by Subject "Management Sciences"
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Syed Musa Raza, 111021-031
(Bahria University Islamabad Campus, 2007)
This study was intended to find the effectiveness of advertising on buying behavior of females. To find this relation the study was directed towards an active segment that was females and they were the only respondents of ...
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Rida-i-Zaineb Naqvi, 111032-064
(Bahria University Islamabad Campus, 2008)
The basic purpose of our study is to analyze the relationship between branding and how it affects consumers’ buying behaviour. Branding is at the heart of marketing. The reason for this statement is that marketing should ...
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Meher-un-Nisa Khan, 01-211032-013
(Bahria University Islamabad Campus, 2008)
Pakistan's economy is an economy of SME. Policies in the past have given a general perspective, direction and defining broad parameters of activity within the macroeconomic framework, but efforts have focused on the large ...
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Fahad Shah
(Bahria University Islamabad Campus, 2005)
This research has been conducted by Fahad Shah, student
of BBA VI, under the supervision of Mr. Aurangzeb Khan ,
senior permanent faculty member , department of Finance,
Bahria University of Management and Computer ...
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Ammara Abid, 111032-011
(Bahria University Islamabad Campus, 2007)
INTRODUCTION/Broad Problem Area
Literature Review
SWOT for Mobilink
Company Analysis
Research Method
Results and Discussion
Conclusions and Recommendation
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Sadia Farooq
(Bahria University Islamabad Campus, 2005)
This project , as the t i tle suggests , is basically about the
credit card market of Pakistan. It completely covers t he
marketing strategies of the banks t o attract customer s and
on the other hand , it gives an ...
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Fahad Saif, 111032-019
(Bahria University Islamabad Campus, 2007)
Agriculture performance in Pakistan in terms of yield per hectare and quality is quite low as compared to other counties. In the agriculture sector there is a diverse range of stakeholders. The interrelationships amongst ...
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Shahrukh Ali Mirza, 111032-073
(Bahria University Islamabad Campus, 2007)
The study, “A Detailed Study of the Privatization Commission ”, has been conducted by Shahrukh Ali Mirza. The author’s contribution to existing knowledge on the topic lies in the efforts put into the collection of information ...
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Bisma Kayani, 111032-016
(Bahria University Islamabad Campus, 2008)
This project aims to study the concept of virtual organizations in Pakistan. Most of the organizations in Pakistan are following the old patterns of work and there is little or no concept of decentralization. Pakistan is ...
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Syed Bilal Ahmad
(Bahria University Islamabad Campus, 2005)
Economic "globalization" refers to the increasing
integration of economies around the world,
particularly through trade and financial flows. The
term sometimes also refers to the movement of people
(labor) and knowledge ...
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Ayesha Kanwal, 111021-005
(Bahria University Islamabad Campus, 2007)
Market ing stimuli has a profound impact on the consumer's decision to buy dairy products. Harketing stimuli are in fact very important to the consumer because they help a lot in making the purchase decisi<)n. The main ...
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Ghanim Shahid Masood
(Bahria University Islamabad Campus, 2005)
With invent of Internet in early 1990 1 s , there has been a
major change in the way we live , we do business etc. The
Internet has become a vast marketplace for global goods and
services. This fast growth has also ...
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Muhammad Umer Arif, 211032-020
(Bahria University Islamabad Campus, 2008)
In 1979, by the order of the president of Pakistan, conventional banking was converted to Islamic banking. At that time Pakistani economy was based on interest based banking. Government of Pakistan established a council ...
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Sana Salam
(Bahria University Islamabad Campus, 2004)
The research study focused on the analysis of innovative
financial products and their features introduced by the
commercial banks . For detailed study and analysis , a sample
of five banks was selected with regard to ...
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Zara Khan
(Bahria University Islamabad Campus, 2005)
As an extension of research explaining the behavior of
stock returns, the present study examines the relationship
between firm size (as measured by market capitalization)
and stock returns . This anomaly , now known as ...
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Gulmina Khalid
(Bahria University Islamabad Campus, 2005)
There are some who call advertising the second oldest
profession. The pun is intended to highlight the importance
of advertising, which has existed through the antiquity
though the art has been honed into a science with ...
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Zainab Zulfiqar Ali
(Bahria University Islamabad Campus, 2008)
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Sami Ullah Khan
(Bahria University Islamabad Campus, 2005)
Securities and Exchange Commission of Pakistan has been
established under the Securities and Exchange Commission of
Pakistan Act, 1997 . Establishment of the Securities and
Exchange Commission of Pakistan since 1st ...
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Madiha Saleem Qureshi, 111032-039; Saima Ayaz, 111021-026
(Bahria University Islamabad Campus, 2007)
In a world of ever-rising competition between organizations, markets and brands, brand marketers are constantly searching for ways in which to enhance their portfolios to allow them to effectively reduce costs as well as ...
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Syed Zille Ali, 111032-090
(Bahria University Islamabad Campus, 2007)
Turnover is a major problem for organizations in the modern times. Organizations face a lot of costs in hiring and training employees. Retaining employees is very important to keep the costs of hiring and training of ...