Recycling Plastic Wastes for Production of Sustainable Concrete Material and Its Marketing Plan for Pakistan

Abstract

In an effort to resolve Pakistan's environmental challenges, this research project, "Recycling Plastic Wastes for Production of Sustainable Concrete Material and Its Marketing Plan for Pakistan," investigates the inventive application of recycled plastic waste in the formulation of sustainable concrete. The research encompasses the entire process, from waste collection and sifting to reprocessing and concrete manufacturing, all of which are emphasized within a closed-loop supply chain structure. It encompasses a comprehensive marketing strategy that is specifically designed to promote sustainable construction materials, as well as exhaustive analyses of concrete properties and testing methodologies. The strategic marketing plan integrates traditional strategies, including direct mail, trade shows, and print media, with digital strategies, including influencer collaborations, content marketing, SEO, and social media. The financial analysis of the project emphasises its economic viability and feasibility, which are bolstered by its potential to promote sustainable policies, cultivate community engagement, and improve public health. In the future, the initiative aims to establish Pakistan as a global leader in environmental stewardship and sustainable waste management through technological advancements in recycling and franchising.