Examining the Impact of Eco-Labeling on Consumer Purchase Intentions for Sustainable Fashion Products

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dc.contributor.author Muhammad Atif Shahzad, 01-322222-043
dc.date.accessioned 2024-09-25T05:47:01Z
dc.date.available 2024-09-25T05:47:01Z
dc.date.issued 2024
dc.identifier.uri http://hdl.handle.net/123456789/18001
dc.description Supervised by Dr. Muhammad Usman en_US
dc.description.abstract In the evolving landscape of sustainable fashion, eco-labeling stands as a pivotal force shaping consumer behaviors and perceptions. This study delves into the intricate dynamics surrounding eco-labeling and its impact on consumer purchase intentions within the fashion industry. Employing a comprehensive mixedmethods approach, combining surveys and qualitative interviews, the research endeavors to unravel the complex interplay of factors influencing consumer preferences and motivations regarding eco-labeled fashion items. The findings unveil the significant influence of eco-labels on consumer behavior, highlighting demographic nuances, trust dynamics, and policy imperatives. Moreover, the study underscores the crucial role of transparency, credibility, and inclusivity in fostering consumer engagement with eco-labeled products, particularly among younger demographics and higher-income segments. Looking ahead, future research avenues are poised to explore longitudinal studies and cross-cultural analyses, enriching our understanding of evolving consumer trends and industry landscapes. Ultimately, eco-labeling emerges as a catalyst for driving sustainable practices within the fashion realm, offering profound implications for businesses, policymakers, and researchers navigating the path towards a more ethical and environmentally conscious future. en_US
dc.language.iso en en_US
dc.publisher Business Studies en_US
dc.relation.ispartofseries MBA (Mkt);T-11488
dc.subject Eco-Labeling en_US
dc.subject Consumer Purchase Intentions en_US
dc.subject Sustainable Fashion Products en_US
dc.title Examining the Impact of Eco-Labeling on Consumer Purchase Intentions for Sustainable Fashion Products en_US
dc.type Thesis en_US


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