Abstract:
In the evolving landscape of sustainable fashion, eco-labeling stands as a pivotal force shaping consumer behaviors and perceptions. This study delves into the intricate dynamics surrounding eco-labeling and its impact on consumer purchase intentions within the fashion industry. Employing a comprehensive mixedmethods approach, combining surveys and qualitative interviews, the research endeavors to unravel the complex interplay of factors influencing consumer preferences and motivations regarding eco-labeled fashion items. The findings unveil the significant influence of eco-labels on consumer behavior, highlighting demographic nuances, trust dynamics, and policy imperatives. Moreover, the study underscores the crucial role of transparency, credibility, and inclusivity in fostering consumer engagement with eco-labeled products, particularly among younger demographics and higher-income segments. Looking ahead, future research avenues are poised to explore longitudinal studies and cross-cultural analyses, enriching our understanding of evolving consumer trends and industry landscapes. Ultimately, eco-labeling emerges as a catalyst for driving sustainable practices within the fashion realm, offering profound implications for businesses, policymakers, and researchers navigating the path towards a more ethical and environmentally conscious future.
