The study investigates the impact of social media usage on banking industry of South Asian countries which includes Pakistan,India,Bangladesh and Srilanka.The data is collected from the annual reports of 46 banks during ...

The rapid development in technology has resulted in increasing use of buying and selling through internet. The traditional procurement system is becoming obsolete where tender had to be printed on newspapers and a lot of ...

For last couple of decades, general public, customers and government regulatory authorities has been agitated about global warming and the adverse impacts of non-environment friendly products and services on the environment. ...

Purpose of the Study: This study was aimed to observe the impact of supply chain management strategies i.e. Warehouse Management System, Enterprise Resource Planning and Outsourcing, on Firm Performance with the mediating ...

The biggest crisis of the 21st century came in the form of a pandemic that started as a deadly virus stopped the whole world’s operations. Pakistan was not an exception to this phenomenon. While being closest to the outbreak ...

The adoption of automatic procurement systems has been an emerging trend in the supply chain area. In this study, we develop a conceptual model using a technology–organization framework to investigate the factors which ...

This research sought to investigate the influence of supply chain quality management practices on supply chain performance of fast food industry in Pakistan as its general objective. The research applied a descriptive ...

The study aims to examine the influence of social media on knowledge sharing and learning performance in education sector of twin cities in Pakistan. The objective of the study was accomplished by distributing adopted ...

Today companies fight for consumers' attention. Competition has compelled digital marketers to pursue innovative and effective methods to communicate with the market and gain customer attention. The study examined how the ...

The study was conducted to determine the role of a subliminal advertisement on consumer behaviour by taking ad perception as a mediating variable and the ethical considerations as a moderating variable. This depicted a ...