Department of Business Studies (BUIC): Recent submissions

Now showing items 401-420 of 3885

Impact of Mass Media on Awareness, Attitude and Behavior of Public During Covid-19 Pandemic in Pakistan

Abdur Raffay Zaheer, 01-321212-001 (Business Studies BU E8-IC, 2022)

This study aimed to identify the impact that mass media has on awareness, attitude, and behavior of general public during COVID-19 pandemic in Pakistan. Present research has used mass mediaas independent variable. On the ...
Role of Social Media and Green Marketing Towards Purchase Behavior of Green Fashion Brands Among Millennials in Pakistan

Zuhair Azhar, 01-221212-039 (Business Studies BU E8-IC, 2022)

The research Role of Social Media and Green Marketing towards Purchase Behavior of Green Fashion brands among Millennials in Pakistan, aims to examine how green purchase intention affects green purchase behavior. The study ...
Impact of Post Covid-19 Social Media Marketing Activities on Customer-Brand relationship with Mediating Role of E-Brand Experience. A Case of Twin Cities of Pakistan.

Shanza Noreen, 01-222211-010 (Business Studies BU E8-IC, 2022)

This study investigates the impact of Post COVID-9 Social media marketing activities like trendiness, active presence, and eWOM (electronic word of mouth) on the customer-brand relationship with the mediating effect of ...
The Impact of Social Media Marketing on Customer Purchase Intention with Moderating Role of Gender: A case of Twin Cities of Pakistan

Tehreem Fatima, 01-321212-054 (Business Studies BU E8-IC, 2022)

The purpose of the study is to find the “The Impact of Social Media Marketing on Customers Purchase Intention with Moderating Role of Gender”. Thusly, this part on strategy is given to see design, research purpose, ...
Impact of Social Media at Work-place on Employee’s Performance with Moderating role of Employee Stress, in Telecom sector of Pakistan

Mehrin Jannat, 01-221212-016 (Business Studies BU E8-IC, 2022)

Current research work is done by aiming at investigating all negative consequences of using different tools and software which are related to the usage of social media at work on the performance of employees in the context ...
The Effect of Talent Engagement on Job Satisfaction in It Industry of Twin Cities of Pakistan: The Mediating Mechanism of Affective Commitment

Bahjat Noor, 01-321212-010 (Business Studies BU E8-IC, 2022)

The study focuses on the direct relationship of job satisfaction indirect association through affective commitment. Top management and HR practitioners can recognize the importance of retention in Information Technology ...
Impact of Green Recruitment on Voluntary Workplace Green Behavior through Mediating Role of Green Supporting Climate in an Educational Sector of Pakistan

Kaiynat Mughal, 01-221212-012 (Business Studies BU E8-IC, 2022)

The role of green recruitment on voluntary workplace green behavior context has received insufficient empirical and theoretical attention. The focus of this study is to examine the impact of green recruitment on voluntary ...
Patient Misbehavior as a Determinant of Service Performance: A Moderated-Mediation Model in the Health Care Sector of Pakistan

Noreen Akhtar, 01-322211-013 (Business Studies BU E8-IC, 2022)

By utilizing the theory of equity, the main purpose of this research to observe the role of misbehavior of patients in influencing the service performance of healthcare staff members by identifying the impact of mediator ...
Impact of Work from Home and Work from Office On Work Productivity With Work Stress as a Mediator

Fatima Anwar, 01-321212-014 (Business Studies BU E8-IC, 2022)

Purpose: The main of the study was to understand and analyze the comparison of working from home and working from the office. Moreover, to indulge in the impact of working from home and working from office on work productivity. ...
A Nexus between Ethical Leadership and Turnover Intentions among the Employees of It Sector: A Moderated Mediation Model of General Self-Efficacy and Employee Engagement

Arika Shahbaz, 01-321212-007 (Business Studies BU E8-IC, 2022)

This study aims at investigating the impact of ethical leadership on turnover intentions of employees through employee engagement, and how general self-efficacy moderates the relationship between ethical leadership and ...
The Influence of Organizational Culture, Servant Leadership on Turnover Intention with Organizational Commitment as Mediator Variable- The Study of Banking Sector of Pakistan

Uzair Ali, 01-321212-055 (Business Studies BU E8-IC, 2022)

Organizational culture and servant leadership have been shown to have an impact on turnover intention. Organizational commitment acts as a mediator, meaning that it can affect the relationship between the two factors. A ...
Impact of Green Human Resource Management Practices on Pro- Environmental Behavior through the Mediating Role of; Green Self- Efficacy

Mahnoor Fatima, 01-221212-014 (Business Studies BU E8-IC, 2022)

The purpose of this research study was to investigate the role of Green Human Resource Management Practices (Green performance management and compensation and green discipline management) on the Pro-Environmental Behaviors ...
Role of Green Human Resource Management Practices on Pro-Environmental Behavior of Employees Through Mediating Role of Talent Engagement in Hotel Industry of Islamabad, Pakistan.

Gulzaib Raza, 01-221212-007 (Business Studies BU E8-IC, 2022)

The purpose of this research study was to investigate the role of Green Human Resource Management Practices on the Pro-Environmental Behaviors of employees in the Hospitality industry of Pakistan. Further, the mediation ...
The Impact of Green Hiring Process on Organization Performance with Moderating Role of Servant Leadership: A Study on Banking Sector of Pakistan.”

Zahira Rauf, 01-221212-036 (Business Studies BU E8-IC, 2022)

Green practices in the management of many organisations are becoming common day by day which include less use of paper work, reductions in carbon footprints etc. This study is on green hiring process and its impact on ...
The Impact of Green Transformational Leadership on Pro-Environmental Behavior through Mediating Role of Intellectual Capital in Hotel Industry of Islamabad, Pakistan.

Syed Muneeb Ur Redman Shah, 01-221212-031 (Business Studies BU E8-IC, 2022)

The purpose of this study was to find out the impact of Green transformational leadership on pro environmental behaviour through intellectual capital. And the research conducted in the hotel industry of Pakistan. In developed ...
Impact of Task Conflict on Individual Performance: Moderating Role of Team Creativity

Saher Afshan, 01-221212-027 (Business Studies BU E8-IC, 2022)

Task conflict may enhance team performance in certain circumstances, according to prior research, but these particular circumstances are not well understood. We contend that one particular situation where task conflict ...
Workplace Social Exclusion and Cyber Slacking: A Moderated– Mediation model

Bakhtawar Imran, 01-321212-011 (Business Studies BU E8-IC, 2022)

This study examines the link between workplace social exclusion and cyber slacking, based COR theory. Psychological distress is verified as a mediator between workplace social exclusion and cyber slacking and favorable ...
Asymmetric Impact of Corruption on the Economic Growth in Pakistan. Analysis with Non-Linear ARDL Model

Fida Muhammad Khan, 01-221211-003 (Business Studies BU E8-IC, 2022)

This study used the following model to investigate the relationship between economic growth and independent variables such as trade globalization and corruption in Pakistan throughout the period of time spanning from 1990 ...
The Effect of Green HRM on Employee Green Behaviors in Higher Education of Pakistan: The Mediating Mechanism of Green Work Engagement.

Masifa Zeeshan Qureshi, 01-321212-029 (Business Studies BU E8-IC, 2022)

This study is about finding the impact of Green HRM on the employees green behaviors with mediating role of mediating mechanism of green work engagement in higher education institutes of Pakistan. The study highlights the ...
Impact of Work from Home on Job Stress, Employee Productivity, and Work Life Balance among Female Workers in Pakistan: Supervisor Support as a Moderator

Marium Ahmad, 01-321212-027 (Business Studies BU E8-IC, 2022)

The primary goal of this study is to thoroughly investigate the effects of work from home on job stress, employee productivity, and work-life balance in the perspective of Pakistan's telecommunications industry, with ...

Now showing items 401-420 of 3885

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