Department of Business Studies (BUIC): Recent submissions

Now showing items 3881-3900 of 3952

The Significance of Corporate Social Performance (CSP) Over Financial Performance of Firms : An Evidence from Pakistan

Kashmala Shahid, 01-122151-004 (Bahria University Islamabad Campus, 2016)

This research is conducted with an aim to find the association that exists between Corporate Social Performance and firm’s financial performance. Usually various studies being conducted to find the relationship between the ...
The Effect of Employer Branding on Talent Acquisition in the Internet Service Provider Industry of Pakistan (

Arooba Khalid Butt, 01-221152-007 (Bahria University Islamabad Campus, 2016)

The competitive world of business has become a battlefield with organizations aiming for acquiring talent that can be useful to the organizations themselves and can be developed for the future. With the ‘war of talent’ ...
Ijarah versus Conventional Leasing : A Comparative Study of Banks in Pakistan

Badar Ul Islam Khan Lodhi, 01-221152-010 (Bahria University Islamabad Campus, 2016)

Financial institutions all around the world are striving to deliver better customer services to remain competitive in the industry. In this competitive age, Islamic banking and finance present new products that are in ...
The Impact of Higher Sales Discounts on Store Image, Brand Loyalty and Customer Buying Behavior

Muhammad Faisal Satti, 01-120132-018 (Bahria University Islamabad Campus, 2016)

Promotional mix is a term used to describe the set of tools that a business can use to communicate effectively the benefits of its product and services to its customers. Promotional mix is a part of wider marketing mix. ...
Financial Regulations and Banking Insolvency : Evidence from Banking Sector Pakistan

Muhammad Salman Tariq, 01-120132-022 (Bahria University Islamabad Campus, 2016)

Budgetary controls are utmost vital to advance the liquidnessas well as dissolvability of money related organizations meant for each nation in the sphere. Stringent budgetary directions might make ok for bank solidness, ...
Financial Impact of Terrorism on Macroeconomic Indicators of Pakistan

Muhammad Ali Raza, 01-222151-028 (Bahria University Islamabad Campus, 2016)

For researchers rhetoric and clichés about terrorism and its socio-economic impacts are not sufficient. Quantification of relationship between terrorism and its socio-economic impacts is required. This study is an attempt ...
Manager's Behavioural Biasness and its Influence on Financial Decisions : A Case of Telecommunication Sector in Pakistan

Alizey Fatima, 01-221152-003 (Bahria University Islamabad Campus, 2016)

Purpose –The aim/purpose of this research is to find out the influence of behavioural biasness on important and critical financial decisions investing and financing of an organization. It will also contribute to the work ...
Analyzing the Impact of E-Procurement and Strategic Sourcing on Management Performance

Mr. Usman Afzal, 01-222151-009 (Bahria University Islamabad Campus, 2016)

In the present business environment managers try their level best to make organization efficient and increase effectiveness of employees. To stream line procurement or logistics is one of the significant ways to become ...
The Impact of Brand Personalization on Customer Purchase Intention : An Empirical Analysis of Mediating Influence

Alina Azeem, 01-221152-001 (Bahria University Islamabad Campus, 2016)

Thesis purpose:The purpose of this study is to evaluate the impact of brand personalization on the customer’s purchase intention. The focus of this study is to explore the respondents’ perceptions regarding the effectiveness ...
Issues Related with Microfinance Institute in Pakistan

Aamir Sadiq, 01-120131-001 (Bahria University Islamabad Campus, 2016)

The purpose of this study is to empirically examine the relationship between the financial sustainability of micro-finance institutes and various factors such as management efficiency, size of MFIs, loan intensity, breadth ...
Analyzing & Evaluating Impact of E-Procurement and Information Sharing on Managing Effective Supplier Relationships

Saman Naseem, 01-222151-011 (Bahria University Islamabad Campus, 2016)

SCM is managing efficient flow of goods and services from point of production till point of consumption. E-procurement is the B-2-B or B-2-C or business-to-government purchase and sale of supplies, work, and services ...
Impact of CSR on Financial Position of Pakistan Tobacco Company Akora Khattak

Faqir Hussain, 01-221152-018 (Bahria University Islamabad Campus, 2016)

To measure the impact of CSR on the company’s financial position seems to be a great challenge. Nowadays the companies’ investment in Corporate Social Responsibility activities have grown significantly, and it has become ...
Impact of Corporate Social Responsibility on Financial Performance of a Firm or a Business

Ghulam Qadir Awan, 01-120132-011 (Bahria University Islamabad Campus, 2016)

Over the past decade a new concept has evolved over the horizon of Pakistani business arena that is CSR, corporate social responsibility, with an aim to investigate and examine the impact of corporate social responsibility ...
Effect of Social Media on Making Brand Image

Aisha Alvi, 01-122142-005 (Bahria University Islamabad Campus, 2016)

This examination is about the impacts of social media on making brand image. World has become a global village and socializing has gone to a milestone. As Pakistan is a creating nation so it’s confronting an immerging ...
Analysis of Capital Structure and Firm Performance on Cement Sector of Pakistan

Atif Nawaz, 01-120132-004 (Bahria University Islamabad Campus, 2016)

The aim of the study was to carry out the capital structure analysis and the overall organizations performance regarding Cement sector in Pakistan as per the requirement of KSE. The selection of financing is one the most ...
Impact of Incorporating Local Culture to Market Brands and its Effect on Market Extension

Shanza Shahid, 01-221141-018 (Bahria University Islamabad Campus, 2016)

Culture had a great influence on Brand marketing strategy. The dynamic change had occurred due to change in the behavior of consumer’s, their perception, attitude and values and their beliefs towards cultural norms in the ...
Impact of Capital Structure on Profitability of Oil and Gas Sector

Hira Zaheer, 01-221152-022 (Bahria University Islamabad Campus, 2016)

In Pakistan’s economy, the role of the oil and gas sectoris very dynamic in the progression of the organization’s growth. This research study is based on the impact of capital structure on profitability of oil and gas ...
Impact of Privatization on the Economic Growth of Pakistan : An Empirical Cross Sectional Study Conducted on Pakistani Firms Privatized Between 1991 to 2014

Asif Ali, 01-120132-003 (Bahria University Islamabad Campus, 2016)

The research paper under review offers a broad theoretical skeletonas to what extent privatization initiativesinfluence the economic performance of Pakistan.The conceptual model has been developed with utmost diligence ...
Understanding Consumer Response towards Sales Promotion in the Food Industry

Rameela, 01-221152-056 (Bahria University Islamabad Campus, 2016)

Sales promotion is the most common tool used by marketers in order to increase the sales of their product. Sales promotion is carried out for a variety of unique objectives. The Consumer behavior of customers has changed ...
Importance of Consumer Engagement in Enhancing Brand Equity : An Empirical Study on the Restaurant Industry of Islamabad

Mishal Tahir, 01-221152-029 (Bahria University Islamabad Campus, 2016)

The age of digital media, has enabled marketers to reach beyond the horizon in the achievement of their marketing goals. New platforms enabling ease in communication with the customers have opened doors for the marketers ...

Now showing items 3881-3900 of 3952

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