Purpose – In recent years short videos has emerged as a new marketing tool which have played phenomenal part in increasing customer awareness and inspiration. Therefore, it is important for marketers to understand the ...

The core aim of the paper is to find out the correlation between corporate tax avoidance (CTA) and the Cost of debt (COD). Furthermore, its aim is to determine if institutional ownership plays the role of moderating Variable ...

Digital and real-time financial management have a profound impact on the internal financial performance and decision-making processes of small and medium-sized enterprises (SMEs). In the highly competitive business landscape, ...

Pakistan has been struggling with large amounts of public debt similar to many other developing nations, which has serious results for its stability and economic progress. In order to maintain sustainability and reduce ...

Political instability can have a significant impact on the performance of firms operating in the manufacturing sector. This study aims to examine the influence of political instability on firm performance in manufacturing ...

The development in communication technology and information in South Asia over the past 2 decades is paving the way for how business is being done in this zone. The banking business is not immune to this remarkable ...

The investigation in the present study looks at the connections between energy use, electricity shortages, population growth, and Pakistan's economic development. It emphasizes the critical role that energy plays in a ...

To examine and analyze the relationship of attitude, subjective norms, and perceived behavioral control with socially responsible investment this research targets investors of Pakistan Stock Exchange (PSX) as they are ...

The objective of this study is to explore the influence of Blockchain Technology on the operational effectiveness of financial institutions. Existing literature extensively covers various factors in the supply chain that ...

The research study has aimed to investigate the impact of financial liberalization on financial performance in textile sector of Pakistan. In this study, financial liberalization was used as independent variable. Return ...