Department of Business Studies (BUIC): Recent submissions

Now showing items 3301-3320 of 3943

Influence of Humor in Advertising on Customer Buying Decision : A Case Review of UFONE

Ammar Abid, 01-120121-007 (Bahria University Islamabad Campus, 2015)

The purpose of this study is to examine the consumer decision process and its Determinants, explore the concept and usage of humor in advertising to find its impacts on consumer’s purchase decision. The approach that will ...
Impact of Working Capital Management on Firms Profitability : Empirical Evidence from Food and Beverages Sector of Pakistan

Asma Malik, 01-221132-007 (Bahria University Islamabad Campus, 2014)

The purpose of this research is to study the impact of working capital management on the profitability of firms in food and beverages sector of Pakistan. Panel data methodology for pooled regression analysis was used for ...
Exploring the role of Hyperreality in establishing the selfidentity of a postmodern Pakistani consumer

Areej Fatima Ghaffar, 01-222121-003 (Bahria University Islamabad Campus, 2014)

Hyperrelity is one of the contemporary phenomena that gained the attention of researchers all across the world. The research aims to find the course of hyperrelity in Pakistan. The research starts with basic concept of ...
Harry Potterization : A global Phenomena Tipping Points Explains the extraordinariness for ordinary brandscapes

Mariam Munir, 01-221131-015 (Bahria University Islamabad Campus, 2014)

Purpose: This study looks at “Harry Potterization” through the lens of Malcolm Gladwell’s Tipping Point: How Little Things Make a Big Difference. Harry Potter illustrates this theory through its transformation into the ...
The Effect of Organizational Factors on Psychological Empowerment of Employees at NIH

Hira Qamar, 01-222121-008 (Bahria University Islamabad Campus, 2014)

In today's era, there is strong need for employee development, retention and activation to extract the best out of every employee so that the organization can flourish and enhance its performance and productivity. In ...
Co-creation helps in building positive brand equity in food industry Pakistani Perspective

Muhammad Tufail, 01-221131-033 (Bahria University Islamabad Campus, 2014)

The concept of co-creation has emerged among the marketing concepts and it needs to be evaluated from consumer perspective. The practical implications for the co-creation must need to be explored in the context of Pakistan. ...
Impact of capital structure on Firms financial performance : Evidence from KSE 100 Index Pakistan and Dow Jones 30 Index USA

Atif Bashir, 01-120111-007 (Bahria University Islamabad Campus, 2014)

Purpose – The main objective of this study is to find out the impact of capital structure on firms financial performance and the empirical findings based on two different markets to compare the result of developed country ...
Study of Impulsive buying behavior in relation to role of family joint decisions

Sadia Jalali, 01-221122-056 (Bahria University Islamabad Campus, 2014)

This research investigates about the impulse buying behavior in the Pakistani retail industry. The results are limited to Rawalpindi and Islamabad and investigate multiple aspects of impulse purchasing and how family ...
Assessing credit Risk management practices of bank of Khyber in context of Basel II

Nadeem Arshad, 01-122131-015; Fayaz Ur Rehman, 01-122131-006 (Bahria University Islamabad Campus, 2014)

Banks are the financial intermediaries that accept the funds from individuals and entertain each individual with their own preferences. Banks deposit the funds from their customer their different basis, it may be fixed ...
Value of marketing for small businesses, retailers, startups, and real-time market shops in Pakistan

Demiral Ikram, 01-221131-037; Haroon Khan, 01-221131-009; Junaid Tahir, 01-221131-010 (Bahria University Islamabad Campus, 2014)

This project paper is intended to explore the reasons behind the failure of successful transformation of Pakistani products into brands over the period of time. It begins with exploration of the evolution of market place ...
Negative Impacts of advertisements, promotional appeals on youth used by telecom sector in Pakistan

Khurram Hanif, 01-221131-028 (Bahria University Islamabad Campus, 2014)

Telecom industry in Pakistan has reached to a saturation stage where every player has a similar offering for the customers. Due to lack of differentiation in the offerings the competition is severe;to be dominant in market ...
Evaluating servicescapes of restaurants in Pakistan by using model of Disneyization

Juwayriah Nadeem, 01-221131-031 (Bahria University Islamabad Campus, 2014)

Purpose: There are various articles that discuss about different models of servicescape and emphasize on its importance and effects as well as the concept of disneyization. However, the evaluation of servicescape of ...
Influence of the shopper characteristic on retail format choice decision for food and grocery retailing in Pakistan

Muhammad Ali Haider, 01-221111-076 (Bahria University Islamabad Campus, 2014)

Introduction 5 1.1 Background of Study 6 1.2 Problem Statement 7 1.3 Objectives of the Study 7 1.4 Significance of the Study 8 1.5 Delimitation 9 2 The Literature Review 11 2.1 Store & Format Choice 13 2.2 ...
Inventory management and process Improvement in supply chain management : A case of Kansai paints Pakistan

Suhaib Tariq, 01-120111-058; Ikramullah, 01-120111-023; Shoaib Masood Siddique, 01-120111-057 (Bahria University Islamabad Campus, 2014)

This project is based on the inventory management and how to improve the warehouse management system. Facts are also the part of this project about the warehouse management and what kind of problems they are facing. Chapter ...
Change in consumer perception behavior regarding car purchase, preference to buy used cars Instead of brand new vehicles : An insight evaluation and remodeling of goga motors

Talha Saleem, 01-120112-085; Fahad Mubarak, 01-220112-004 (Bahria University Islamabad Campus, 2014)

Today we live in a very dynamic era influenced by technology and rapid innovations. By the start of this century we are experiencing the change in business processes, and even new business models were created to facilitate ...
The Factors Influencing the Demand of Third Generation 3G Technology in Pakistan

Muhammad Ali, 01-221132-018 (Bahria University Islamabad Campus, 2014)

The aim of this study is to determine the factors affecting the demand for third generation (or 3G) services in Pakistan. A questionnaire research has been conducted to determine the relationship between different factors ...
Quantitative Measurement of Mutual funds of Pakistan with the scheme of KSE 100 Index Market

Waqas Khalid, 01-220121-018 (Bahria University Islamabad Campus, 2015)

This study examines the quantitative dimensions of the mutual funds with the scheme of KSE-100 Index due to volatility in their prices caused fluctuation and performance which is important for the practitioners and ...
The Relationship between Credit Rating and Beta : Quantitative Study of Pakistani Market

Muhammad Khizar Zar, 01-220121-008 (Bahria University Islamabad Campus, 2015)

The aim of doing this research is to analyze first that is there any relationship exist between credit rating and beta or not and if there exist a relationship between credit rating and beta then what’s its nature is, ...
Financial Implications of merger and acqusition in automobile Industry

Saba Arooj, 01-221132-026 (Bahria University Islamabad Campus, 2015)

Purpose – The main objective of this study is to analyze the financial implication of merger and acquisition in automobile industry. Purpose of research is to check the pre and post-merger performance of Acquiring ...
Gamification : Are the people of Pakistan ready for it

Qandeel Talat, 01-221132-024 (Bahria University Islamabad Campus, 2015)

With the advent of technology, easier access to knowledge and smarter customers, it was becoming harder to get the desired outcomes using the old mediums of marketing. The traditional means of marketing are becoming less ...

Now showing items 3301-3320 of 3943

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