Servant leadership is a leadership style that emphasizes serving and supporting employees to enhance their well-being and development. Employee engagement refers to the level of commitment, dedication, and involvement ...

In both the telecom and practical worlds, interest in the topic of true leadership has grown. From a dyadic supervisor-employee perspective, also this study explores the impact of AUTHENTIC LEADERSHIP ON EMPLOYEE PERFORMANCE ...

This study aims to investigate the impact of nepotism on turnover intention of employees and its influence on employee morale and productivity. Moreover, this study also investigates the mediating role of job stress and ...

The prevalence of social exclusion in the workplace has been a topic of contention, leading to increased research interest in understanding its potential effects. This study aims to expand the existing theoretical framework ...

The study focused on investigating the relationships between social media propaganda, consumer trust, perceived content credibility, and consumer buying behavior. Social media propaganda served as the independent variable. ...

Purpose – The goal of this research is to determine whether service quality dimensions using HEDPERF scale results in student’s satisfaction and if student’s satisfaction leads service quality to student’s loyalty through ...

In contemporary times, social media has emerged as the predominant mode of operation. Social media applications have enabled remarkable expansion in human interaction in contemporary times, building upon the groundwork of ...

The use of technology in our daily lives has become the most important part whether it is about shopping, selecting an appropriate clothing on an online brand, requesting a ride for the office or to follow the latest trend ...

This thesis explores the impact of hyperinflation on consumer purchase intention in the auto industry, specifically focusing on the passenger car segment in Pakistan. Hyperinflation is a significant economic challenge faced ...

The use of social media influencers and brand endorsers has become a popular marketing strategy in recent years, but little is known about how these endorsements impact consumer purchasing behavior in Pakistan, Additionally, ...