Department of Business Studies (BUIC): Recent submissions

  • Comparative Study of Functions, Products and Financial Performance of Islamic Banks with Conventional Banks in Pakistan 
    M. Aadil Ahmad, 01-221122-045; M. Azhar Mughal, 01-221102-037; Muhammad Muneeb, 01-221102-040 (Bahria University Islamabad Campus, 2014)
    The structure of Islamic banking is working on the basis of Islamic ideology with distinctive and different characteristics. A number of Muslim leaders in the world were questioning for a very long time that how to implement ...
  • Influence of credit risk on project financing 
    Ahtasham Sarfraz, 01-120102-007; Faizan Ahmed, 01-120102-018; Zeeshan Ghafoor Janjua, 01-120102-088 (Bahria University Islamabad Campus, 2014)
    This project report is about influence of credit risk on project financing. We have selected SAIF Group of Companies as our organization for project. We have gathered financial data from SAIF Group and applied our research ...
  • The Determinants of Foreign Portfolio Investment in Pakistan 
    Afreen Hussain, 01-120102-004 (Bahria University Islamabad Campus, 2014)
    This paper contains the Regression Analysis of Foreign Portfolio Investment and its determinants particularly Gross Domestic Product and the Inflation Rate in the context of Pakistan. In the paper the detailed discussions ...
  • Social Media as a Catalyst to textile branding 
    Mahrukh Sheikh, 01-220102-021 (Bahria University Islamabad Campus, 2014)
    This study inspects the role of “social media” in “textile branding”. It suggests that social media strategies are very important these days for marketing anything. Social Media, which is a focal thought in this study, ...
  • Impact of inflation on banking sector in Pakistan 
    Munawar abbasi, 01-220102-037 (Bahria University Islamabad Campus, 2014)
    Inflation has dependably been a concern for the approach producers as it makes questionable matter in the economy that may unfavorably influence budgetary development. There for supporting noninflationary stable investment ...
  • Impact of social networking websites on recruitment 
    Saman Mushtaq, 01-221121-028 (Bahria University Islamabad Campus, 2013)
    The process of recruitment has become critical to the organizational success as obvious from many studies and researches carried out by various authors. The main purpose and the key objectives of this research study are ...
  • The impact of relationship marketing on customer satisfaction : a study of Nayatel, Pakistan 
    Anam Attaullah, 01-221122-004; Naila Hashmi, 01-221122-077; Muhammad Adnan Khan, 01-221122-033 (Bahria University Islamabad Campus, 2012)
    The main purpose of the present study was to explore the relationship between the relationship marketing (trust, commitment, communication and conflict handling) and the customer satisfaction in the Nayatel organization, ...
  • Financing options for Small and Medium-sized Enterprises (SMEs): Exploring Non-bank Financial Institutions as an alternative means of financing 
    Sameen Fatima, 01-122112-015 (Bahria University Islamabad Campus, 2013)
    The present study is an attempt to identify the financial issues of SMEs of Pakistan. The general objective of the study is to analyse the financing issues of the small scale industries with appropriate alternatives and ...
  • The Effect of Career Plateauing on Employee Turnover in Telecommunication sector of Pakistan 
    Sikander Azam, 01-221102-062 (Bahria University Islamabad Campus, 2014)
    Research dictates that the number of employees that retire from their job before reaching the stage of career plateauing are only 1% of the total employees joining the organizations. Through various studies it is being ...
  • Marketing Strategies and its impact over success of FMCGs and SMCGs 
    Ahmad Hassan, 01-220102-002 (Bahria University Islamabad Campus, 2014)
    This thesis covers the topic of various marketing strategies to see its impact in the performance of Fast Moving Consumer Goods (FMCGs) and Slow Moving Consumer Goods (SMCGs). Marketing is a significant factor for ...
  • The Impact of Brand Image on success of Fast Food's in Islamabad 
    Zubair Alam Khurshid, 01-220102-052 (Bahria University Islamabad Campus, 2014)
    This thesis will throw some light on the brand images of restaurants and its impact on the performance of the restaurants in the fast food industry within Islamabad. Brand Image and branding of organizations is one of ...
  • The effects of job stress on job satisfaction of Doctors at Pakistan Institute of Medical Sciences (PIMS) Islamabad 
    Aiman Shereen; Muhammad Ibrahim; Hina Iqbal (Bahria University Islamabad Campus, 2014)
    The purpose of this research project is to give an action plan on the problem faced by the client organization. The effect of job stress on job satisfaction for doctors was studied. The study was conducted in Pakistan ...
  • The concept of self through the communal embededness of a James Bond brandscape 
    Sadaf Sagheer, 01-221122-054 (Bahria University Islamabad Campus, 2013)
    In the recent years the trend of brand placements and brand patronage in films has become quite the norm, much importance has been given to the brands endorsed through films and television. The literature talking about ...
  • Financial Analysis and Financial Standing of EFU General Insurance Pakistan 
    Muhammad Muzamil, 01-120102-042; Jawwad Masood, 01-120102-033; Muhammad Ali Mirza, 01-120102-026 (Bahria University Islamabad Campus, 2013)
    This project contains the Financial Analysis and the Financial Standing of EFU Pakistan. In financial analysis portion we have done ratio analysis of the company including different ratios like Liquidity ratios, Profitability ...
  • The determinants of systematic risk in the Pakistan stock market 
    Sara Ijaz, 01-221121-049 (Bahria University Islamabad Campus, 2013)
    This study analyzes the relationship of Systematic Risk and Fundamental Accounting variables i.e. Leverage, Liquidity, Operational Efficiency, Firm Size, Profitability, Growth Rate and Dividend Payout in regard to Pakistan ...
  • Social Media Marketing and its Impact on Consumer Purchase Decision in Context of Rawalpindi/Islamabad 
    Iftikhar Zakria, 01-221122-021 (Bahria University Islamabad Campus, 2013)
    The Social media is an emerging concept that has seen growth around the world and has provided a source of knowledge, interaction and communication among people. Individuals can share their knowledge, opinions and ...
  • Effect of Quantitative Finance / Technical Analysis on Stock Returns 
    Kamran Sadiq, 01-222112-003 (Bahria University Islamabad Campus, 2013)
    This text deals with logic, the mathematics of various investment instruments, technical trading and its implementation, how it works and how to profit from it. By knowing the technical details behind the various ...
  • Work Life Balance of Working Women in Education Sector of Islamabad Region 
    Sidra Majeed, 01-221122-061 (Bahria University Islamabad Campus, 2014)
    Work life balance is an important issue for the researchers and organizations. The term work-life balance is used to define how employees balance their work and family commitments successfully. According to various ...
  • Unfair Labour Practices : The Issue of Bonded Labour in Brick kilns of Rawalpindi Region 
    Waris Salman, 01-221122-068 (Bahria University Islamabad Campus, 2014)
    Work life balance is an important issue for the researchers and organizations. The term work-life balance is used to define how employees balance their work and family commitments successfully. According to various ...
  • Barriers in the development of Tourism industry in Gilgit Baltistan 
    Sheraz Ali, 01-220102-046 (Bahria University Islamabad Campus, 2014)
    The study is to determine the main barriers affecting the tourism industry of Gilgit Baltistan. Though, there are many barriers of different nature like economical, social and political barriers. But the most highlighted ...

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