Department of Business Studies (BUIC): Recent submissions

  • Branding Islamabad as a world city 
    Hassan Hayat Khan, 01-221121-011 (Bahria University Islamabad Campus, 2013)
    This dissertation examines how cities are branded with the objective of dissertation being how students (the people) and Islamabad city can be branded as a world city. The concept of City/Place branding is emerging in ...
  • The impact of fluctuation in inflation and oil prices on the stock market of Pakistan 
    Syed Wishal Hassan Taqvi, 01-221112-071 (Bahria University Islamabad Campus, 2013)
    The intention of this paper is to examine the changes in Inflation, World and Pakistani oil prices on the stock prices of oil and gas companies in Pakistan. Special attention has been given to the affects of World Oil ...
  • The effects of employee development programs on employee retention and job satisfaction in Telecom sector of Islamabad 
    Madiha Panni, 01-121042-017 (Bahria University Islamabad Campus, 2013)
    This research analyses the significance of employee development programs on employee retention and job satisfaction. It also takes business success into consideration. Employees are a great asset of any organization and ...
  • Determining the effectiveness of an integrated diverse workforce on the satisfaction and retention of employees 
    Hala Omer Qureshi, 01-121042-016 (Bahria University Islamabad Campus, 2013)
    I have worked on “DETERMINING THE EFFECTIVENESS OF AN INTEGRATED DIVERSE WORKFORCE ON THE SATISFACTION AND RETENTION OF EMPLOYEES” for my thesis of MBA. The sample size of my questionnaire was 50 I had chosen 5 ...
  • Evaluation of marketing mix for the re-launch of gel pen by Mark Industry with future implications in terms of finance 
    Khurram Ahmed, 01-221112-005; Amber Malik, 01-221112-116 (Bahria University Islamabad Campus, 2013)
    The project is about the re-launch of a gel pen by a renowned company (Mark Industry which manufactures its products under the brand name Mercury) in twin cities. Few years ago, the company had attempted to launch the ...
  • Promotional campaign and training program for brand awareness and sales growth of elixir 
    Aminah Fawzy, 01-221112-106; M. Omer Khan, 01-221112-054; Muneeba Zafar, 01-221112-073 (Bahria University Islamabad Campus, 2013)
    This study was conducted to offer a comprehensive promotion and training program in order to boost fledgling sales of Elixir, compounded by lack of retailer support. The purpose of the project was to foster brand awareness ...
  • Training needs analysis of the hospitality staff : a case study on China Town 
    Ali Raza, 01-121061-040; Nidaa Babar, 01-221101-002 (Bahria University Islamabad Campus, 2013)
    Service quality is an intangible and elusive concept. It is basically the judgment of a customer about a restaurant’s excellence. The customers can differentiate between different food and beverage outlets in the market ...
  • Impact of advertising on buying intentions of youth : study on advertisement of casual wears 
    Shafi Ullah Jan, 01-221111-031 (Bahria University Islamabad Campus, 2013)
    This study Explore the impact of advertising on buying intensions of youth. The purpose of this study was to find out the factors which influence the buying intentions of youth while purchasing the casual wears specially. ...
  • Fundamental market ratios and stock return predictability in Karachi stock exchange 
    Syeda Zara Hassan Raza, 01-221112-075 (Bahria University Islamabad Campus, 2013)
    In this paper, an attempt has been made to examine the Karachi Stock Exchange by reviewing theoretical and empirical literature on efficient markets and predictive power of fundamental market based ratios; in particular: ...
  • Role of self-management approaches towards entrepreneurial success 
    Muhammad Mohsin Iqbal, 01-122102-011 (Bahria University Islamabad Campus, 2013)
    ***Attached***
  • The impact of interpersonal conflict on outcomes, moderating role of psychological capital at OGDCL 
    Saba Naseem, 01-221112-059 (Bahria University Islamabad Campus, 2013)
    In an organizational setting, Interpersonal conflict is considered as workplace stressor which means that conflict related to work context in one factor that creates stress in organization and it is drastically related ...
  • nvestigating the types of workplace conflict in relief international 
    Abdullah Khan, Abdullah Khan; Mir Aftab Alam, 01-120101-011 (Bahria University Islamabad Campus, 2013)
    The basic aim of this study is to find the types of workplace conflict prevalent in Relief International. The study also focuses on the underlying causes and the negative effects of workplace conflict on the organization. ...
  • Telesales channel for selling postpaid 
    Uzair Shaukat Latif, 01-221091-070; Hina Aslam Chaudhry, 01-221091-052 (Bahria University Islamabad Campus, 2013)
    In any kind of industry, sales play a very vital role, one that cannot be overemphasized. Any company, big or small, multinational or local, cannot survive without the integral sales team. An in-depth organizational analysis ...
  • Influencing factors in the adoption of internet banking in First Women Bank Ltd 
    Taimoor Hasan, 01-220101-030; Tanveer Abbas, 01-220101-031; Zainul Abid Hussain, 01-220101-035 (Bahria University Islamabad Campus, 2013)
    Collecting, managing & utilizing money is one of the biggest desires of human since its birth. From metal coins to sophisticated papers, money has always been cherished & traded with full perceived efficiency by human ...
  • Impact of integrated school management system, on educational institutes of Pakistan 
    Raja Muhammad Ali, 01-221112-057 (Bahria University Islamabad Campus, 2013)
    Machines’ taking over the world has been a threatening tag line for very long but I will rephrase this line as, “Taking over the world through machines” As it's not the machines who guide the humans what to do, it’s the ...
  • Market survey for centaurus properties private limited 
    Sher Afzal Khan Babar, 01-220101-038; Anjum Khurshid, 01-220101-005; Khaqan Javed, 01-120101-030 (Bahria University Islamabad Campus, 2013)
    1.1 The students group was appointed by Pak Gulf Construction (Pvt.) Ltd. to conduct a market survey of Islamabad covering the retail and commercial sector of the city to assess the prospects of launching a shopping ...
  • Exchange traded derivatives in Pakistan 
    Maliha Quddus, 01-121061-030 (Bahria University Islamabad Campus, 2007)
    This study examines the trading of Exchange Traded Derivatives(ETDs) in the Pakistani capital markets. It discusses the various benefits of introducing ETDs in Pakistan. This is succeeded by an in depth examination ...
  • Development of new product launching plan 
    Muhammad Irfan Azram, 01-120101-028; Raja Hamza Saleem, 01-120101-020; Haider Ali Baig, 01-120101-005 (Bahria University Islamabad Campus, 2013)
    The American Marketing Association defines the Marketing as the process of planning and executing the conceptions, pricing, promotion and distribution and distribution of ideas, goals and services to create exchanges ...
  • Designing a marketing campaign of a small business and forecasting its financial analysis 
    Qurat-ul-ain Ali, 01-221112-068; Sheheryar Mehmood, 01-221091-069 (Bahria University Islamabad Campus, 2013)
    Digital marketing also one of the major parts of social media marketing is one of the emerging trends in today’s life. From personal to professional, no one today has left behind from its usage. As far businesses are ...
  • Impact of private public partnership in market and how they affect public sector positively 
    Shoaib Tariq, 01-122081-098 (Bahria University Islamabad Campus, 2013)
    This is the introductory chapter of the study where the purpose is to draw an outline of the research and justify the topic of the study which is undertaken by the researcher so that the research process can be clearly ...

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