Department of Business Studies (BUIC): Recent submissions

  • Ali Ahmed Khan, 01-122072-010,; Kamran Shahid, 01-122072-060; Mujahid Ali, 01-122072-097; Rizwan Zafar, 01-122072-114 (Bahria University Islamabad Campus, 2009)
    The National Database Organization (NDO) was established under the Ministry of Interior as a sister organization to undertake the task of handling the data being collected through National Data Forms during the Population ...
  • Rashid Ghafoor, 01-299071-004; Imran Mustafa, 01-299062-016; Aamir Rasheed, 01-122071-001; Shaukat Ali Tuti, 01-299071-005 (Bahria University Islamabad Campus, 2009)
    The changed work environment in banking due to a number of economic, political, technological, legal, cultural and global factors has necessitated assessment of the training needs of HBL employees, especially the branch ...
  • Mishal Aftab, 01-221082-029 (Bahria University Islamabad Campus, 2009)
    The retention of skilled employees is the biggest challenge in the 21st century. Due to high growth of cellular industry in Pakistan, there is a retention problem. So for this reason, this study was carried out to find out ...
  • Mohsin Tariq, 01-122071-050,; Khalid Ahmed, 01-122071-039; Aqeel Ahmed, 01-122071-012; Furqan Azeem, 01-122071-027 (Bahria University Islamabad Campus, 2009)
    The main focus of the project is to analyze NATIONAL BANK OF PAKISTAN by making a detailed comparative analysis with Bank Of Punjab and United Bank Limited so that the financial position of NBP can be easily understood. ...
  • Usman Abid, 01-122071-056; Summaira Yameen, 01-122071-094; Muhammad Ali, 01-122071-083 (Bahria University Islamabad Campus, 2009)
    Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store ...
  • Nida Zahid, 01-221082-047 (Bahria University Islamabad Campus, 2009)
    Nida Zahid submits this thesis for the degree of Masters in Business Administration (MBA). Thesis supervisor is Col. (r). Imtiaz. A. Mohar. Research title of this thesis is: ‘Training & Development (T & D) is the Key to ...
  • Khurram Fazal, 01-299062-006 (Bahria University Islamabad Campus, 2009)
    Sales promotions have been described as an effective means of inducing customers to change their attitude or behavior favorably towards a product. Both monetary and non-monetary promotions have been effectively used over ...
  • Farooq Haider Kayani, 122021-002 (Bahria University Islamabad Campus, 2007)
    Over the past decade lot of developing countries followed the road to reforms for the improvement of their marketing & advertising systems. Like many others the Advertising Sector of Pakistan is passing through extensive ...
  • Warda Bint-e-Rafaquat, 221031-014 (Bahria University Islamabad Campus, 2004)
    “Man tends to dig deep into the obscure and unknown in the hope of discovering what he yearns for ………… research is what gets him there!”The dependence of modern economies of the world on the sources of energy is a well-known ...
  • Muhammad Salman Akbar, 01-222071-055; Ali Hussain, 01-299072-001; BAsit Aziz-ur-Rehman, 01-122072-034; CH. Nasir Mahmood, 01-122071-064 (Bahria University Islamabad Campus, 2009)
    Foreign Direct investment (FDI) in an important part of the massive private investment which is driving economic growth around the world, particularly in the past two decades (IMF, 2001). FDI is being sought by many ...
  • Muhammad Bilal Shakir, 01-221082-035 (Bahria University Islamabad Campus, 2009)
    The small and medium enterprise (SME) sector is defined by size rather than a uniformity of business process or markets. The advantages and ills of this mode of business are mostly associated with size. Size gives SMEs the ...
  • Kamran Anjum Khan, 222021-012 (Bahria University Islamabad Campus, 2006)
    INTRODUCTION, LITERATURE REVIEW, METHODOLOGY
  • Syed HAssan Haqqie, 01-221081-020 (Bahria University Islamabad Campus, 2009)
    Abstract Poverty has always remained a major development problem of Pakistan. Many methods have been used in the past to alleviate poverty including direct credit approach, focus on job creation, heightened economic ...
  • Shahzadi Huma Gondal, 01-222062-065; Sana Aslam, 01-222062-060 (Bahria University Islamabad Campus, 2008)
    The Project is about Retention Issues in Petroleum Industry of Pakistan. With the escalating oil price in the world market, exploration and production business all over the globe has triggered multifold in the recent years. ...
  • Humaira Munir Aasia Khursheed, 01-222062-025 (Bahria University Islamabad Campus, 2010)
    This research presents that post privatization of PTCL; it faces many internal and external challenging problems. Among these problems major problems are to re-vamp its organizational structure in line with telecommunication ...
  • Fiza Azam, 211062-009 (Bahria University Islamabad Campus, 2008)
    In an increasingly global environment, it is the need of the day to expand operations globally. Mergers and acquisitions in this fast-paced, high-tech world, tends to be much faster and is an effective way to penetrate a ...
  • Rashid Hassan, 01-222071-071 (Bahria University Islamabad Campus, 2009)
    In today’s world of marketing, brand extension strategies are playing an imperative role in generating successful brand image. Extension is defined as launching new products and brands under same existing parent brand. ...
  • Sabir Pervaiz Latifi, 01-121052-021 (Bahria University Islamabad Campus, 2008)
    The findings from this research would be beneficial in enhancing the importance of technology in organizations. Policymakers and management would also benefit in making informed judgements about the issues involved in ...
  • Aalia A. Satti, 01-221081-001; Hana Afzal, 01-221081-003; Humaira Batool, 01-221081-004 (Bahria University Islamabad Campus, 2009)
    Fauji Fertilizer Company Limited is one of the key fertilizer companies in the country and holds maximum market share. This project report aims to suggest some important business strategies to the company that will not ...
  • Abdur Rehman, 01-122071-002,; Amna Fahim, 01-122071-011; Madiha Imran, 01-122071-044 (Bahria University Islamabad Campus, 2009)
    This project is based on financial and Operational analysis of Ferozsons laboratories LTD. Ferozsons Laboratories Limited was created in 1954 as one of the first pharmaceutical manufacturing facilities of Pakistan, to ...

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