Department of Business Studies (BUIC): Recent submissions

  • Comprehensive Market Share Analysis of Chevron Pakistan Ltd. 
    Muhammad Adil Khan, 01-121062-091 (Bahria University Islamabad Campus, 2008)
    This project is related to the chevron Pakistan ltd., an oil marketing company operating in Pakistan. Firstly, the history of Caltex (subsidiary of Chevron Corporation) and global operations of the Chevron corporation and ...
  • A Critique on the Existing Structure of National Commodity Exchange Limited (NCEL) 
    Hira Zafar, 01-121062-025; Sadaf Fatima Akbar, 01-121062-057 (Bahria University Islamabad Campus, 2007)
    History reveals that the urge to foresee the future has been very inherent to the human nature. This desire is not for the purpose of mere amusement but to satisfy an important need; the need to plan out one’s present ...
  • Impact of Prudential Regulations on Public Banks and the Increase in its Profitability Compared with other Banks 
    Hajra Omar Durrani, 01-121061-025 (Bahria University Islamabad Campus, 2008)
    The present study examines and discusses in detail ‘prudential regulation’ as one of the many factors that can affect the profitability of commercial banks. The research investigates the impact of prudential regulations ...
  • Advantages that can be Attained by Incorporating Branding in the Banking Industry 
    Arooj Mustafa, 01-121061-017; Harem Rehman, 01-121061-026 (Bahria University Islamabad Campus, 2008)
    A good brand name is gold in the banking industry. Banks rely heavily on their reputation. Banking only works if the consumer is willing to trust the bank with large sums of money. Branding is particularly important to the ...
  • Financial Analysis of OGDCL & PPL 
    Faizan Ali Awan, 01-121062-017 (Bahria University Islamabad Campus, 2008)
    The objective of this project is to analyze the financial statements of Pakistan Petroleum Limited and Oil & Gas Development Corporation and comparatively analyze both the companies financially. Both the companies that are ...
  • An Investigatin into the Development of Brand's Perception of Soft Goods in Pakistan through Advertising 
    Farhan Ahmed, 01-121042-009 (Bahria University Islamabad Campus, 2005)
    Introduction Literature Review Method Results Conclusion and Recommendation
  • Direct Marketing and it's Prospects in Pakistan 
    Syed Obaidullah Zaidi, 01-121032-018 (Bahria University Islamabad Campus, 2004)
    In recent decades, direct marketing has been remarkably successful in the United States and Europe, particularly as new technologies have emerged to assist firms in the distribution of information and goods. Most important ...
  • Impact of Learning Culture, Motivation to Learn on Job Satisfaction in Overseas Employment Corporation 
    Yasir Arafat, 01-222062-088,; Zafar Ali Malik, 01-222062-089; Raja Yasir Hussain, 01-222062-057; Khalid Hanif, 01-222062-047 (Bahria University Islamabad Campus, 2009)
    Job satisfaction plays an important role in the customer satisfaction. Job satisfaction is an important particular in developing countries for examples Pakistan. There are a variety of factors that can influence a person's ...
  • Islamic Banking and the Conversion of Conventional Banking to Islamic Banking in Pakistan 
    Muhammad Umer Arif, 211032-020 (Bahria University Islamabad Campus, 2008)
    In 1979, by the order of the president of Pakistan, conventional banking was converted to Islamic banking. At that time Pakistani economy was based on interest based banking. Government of Pakistan established a council ...
  • Financial Analysis of Pre Feasibility Study of Corrugated Packages 
    Ali Khalil Khan, 01-121061-013 (Bahria University Islamabad Campus, 2007)
    Problem Statement IPriority Issue, Crucial Factors «Steps in Decision Making For Investment, Project Profile, Sector « Industry Analysis,Market Information, Product
  • Do the Fibonacci Time Horizons Hold Predictive in Determining Key Reversal Points in the Dow Jones 
    Sheryar Khan Jadoon, 01-121062-066 (Bahria University Islamabad Campus, 2009)
    In the world of financial markets, every day dozens of new tools and indicators are devised by technical analysts, portfolio managers and experienced traders for determining a market’s strength and its future direction. ...
  • Brand Revamp of Aqua Plus 
    Zeeshan Azam, 01-222152-039; Madiha Kausar Butt, 01-122152-008; Maria Sair, 01-122152-009 (Bahria University Islamabad Campus, 2017)
    Rebranding is a tough and sometimes very crucial step for a brand especially if they are stuck in a rut commercially speaking. Although some brands get by without changing their messaging, logo or approach for years, many ...
  • Analyzing the Relationship between Branding and consumer buying Behaviour 
    Rida-i-Zaineb Naqvi, 111032-064 (Bahria University Islamabad Campus, 2008)
    The basic purpose of our study is to analyze the relationship between branding and how it affects consumers’ buying behaviour. Branding is at the heart of marketing. The reason for this statement is that marketing should ...
  • TVCs of Innovative Offerings and Consumer Switching Behavior of Cellular Service Providers, in Rawalpindi & Islamabad 
    Madiha Naseem Khan, 01-221082-022; Nida Asif, 01-221082-046; Huma Aurangzeb, 01-221082-016 (Bahria University Islamabad Campus, 2009)
    In pursuance of determining the viability of Television Commercials (TVCs) of cellular service providers to influence competitors’ customers to switch to their networks, the present study empirically examined the effects ...
  • Pakistan Stock Exchange Outperformance and its Impact on Economic Growth : A Case Study after World Economic Crisis 2008 
    S M Ammad Hussain, 01-120141-026 (Bahria University Islamabad Campus, 2017)
    The main objectives of this study are to find out the impact of Pakistan Stock Exchange outperformance on economic growth. In this research KSE-100 Index, Foreign Direct Investment (FDI), Fiscal policy (Govt. expenditure) ...
  • Determinants Affecting the Profitability in Consumer-Banking 
    Fahad Jamil, 01-122071-020,; Talha Zahid, 01-122071-090; Waqas Rukhsar Abbasi, 01-122071-098 (Bahria University Islamabad Campus, 2009)
    The study attempted to analyze the structure and performance of consumer-financing by commercial banks in Pakistan. This study covers the determinants affecting the profitability in consumer-banking of Bank Alfalah, Askari ...
  • Student Attitude and Expectations for Mobile Banking 
    Saad Saeed, 01-222152-028 (Bahria University Islamabad Campus, 2017)
    Using Mobile Banking Service is depending on education, income and level of living standard. In the initial stage there is no concept of Mobile Banking. Banks were giving SMS service to their valuable clients. With the ...
  • Analysis of Brand Communication of CHENONE 
    M. Omer Mateen, 01-122061-031; Saood-ul-Aziz Paracha, 01-122062-111 (Bahria University Islamabad Campus, 2009)
    The brand popularity today plays a vital role in the success of a company. This branding study is based upon qualitative research conducted from various sources and backed by supporting quantitative data. The objectives ...
  • CSR: Case Study of a Financial Sector Company 
    Haris Hassan Khan, 01-221161-051 (Bahria University Islamabad Campus, 2017)
    The field of corporate social responsibility (CSR) contains range of issues and standards which are later accountable to the environment. This study will focus on CSR through the stakeholders’ and profitability’s perspective. ...
  • The Empirical Relationship Between Stock Returns and Trading Volumes in Pakistan 
    Nadia Asghar, 01-121061-038 (Bahria University Islamabad Campus, 2007)
    This st udy deals with the relationship between Stock Ret urns and Trading Volumes in Pakistan. Trading Volume captures the important information contained in the traders' i nf ormation signals and may be useful in ...

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