The research study sets out to explore trends that helps in building customer loyalty and costumer satisfaction using tribal marketing.

This study is about the effect of emotional labor on job satisfaction. The term emotional labor means the degree to which emotions are altered and molded by employees in order to get them aligned by their organization ...

This research aims to find out the connection a place, city or country develops with the human imagination and perception and how it is recognized as a brand, in this study specifically Lahore is under discussion. Lahore ...

INTRODUCTION, LITERATURE REVIEW, METHOD, RESULTS AND DISCUSSION.

Pakistan comes under the category of developing countries. Since independence Pakistan has been facing various economic problems that inhibit the economic growth of the country. The increasing population, political ...

This research is based on the impact of workforce diversity on organizational performance...

In order to make a rational economic decision of allocating scarce resources, a feasibility study is essentially required. Feasibility study has been defined by various authors in different ways for example: 1. “A ...

The new marketing concepts are emerging in market. It is era of post modernism that allows marketers to adopt change in the concepts. The concept of fragmentation, tribal marketing and hyper-reality is evolving, and ...

In this study an attempt is made to study the credibility of financial reporting from individual investors perspective. To do so structure interviews were carried out from different individual investors in different brokerage ...

The emergence of social media technologies has also modernized the education through social media networks, an innovative way of social learning. The focus of research study is to analyze the role of social media ...