Department of Business Studies (BUIC): Recent submissions

  • ZTBL self reliance and sustainability 
    Wasim Haider, 01-120101-027; Hassan Abbas, 01-220101-012,; Hassan Raza., 01-120101-031 (Bahria University Islamabad Campus, 2013)
    important role in the economy of every country all over the world and Pakistan is no exemption. This report is about one of the leading Agriculture Bank of the Pakistan known as Zarai Taraqiati Bank Limited. ZTBL is ...
  • The Problems of Pakistan Sugar Industry and its Impact on Sugar Trade 
    Asif Saleem, 01-122062-018 (Bahria University Islamabad Campus, 2007)
    This study is a requirement for the final project of (M.B.A). The purpose of this study is to find out the problems of Pakistan Sugar Industry and its impact on Sugar trade”. It does not go deep into findings about each ...
  • Neuro-linguistic programming, coaching and impact on employee learning 
    Faisal Akhtar, 01-122101-001 (Bahria University Islamabad Campus, 2013)
    NLP represents the backbone of how people communicate with others; the things they have in their mind that make them act and react. Considering this, NLP is in general something that can help the organization to increase ...
  • Outsourcing a success or failure in the telecom industry 
    Komal Hayat, 01-221121-017 (Bahria University Islamabad Campus, 2013)
    Outsourcing has been a trend since the past few decades. There are different forms in which outsourcing exists but the most common description is the one that describes outsourcing to be an arrangement where a third party ...
  • The Threat of Anti Tobacco Campaigns and Marketing Opportunities for Pakistan Tobacco Company 
    Mariam Kaiser, 01-121062-035; Sabah Saleem, 01-121062-056; Affifa Yousaf, 01-221062-003 (Bahria University Islamabad Campus, 2007)
    This report aims to focus on how marketing practices are carried out at Pakistan Tobacco Company. Moreover it also covers the aspect as to how new marketing opportunities can help in identifying problems and offering ...
  • Stimulate employees to support corporate social responsibility to maximize organization profit : A study on Askari Bank Ltd 
    Ahmed Ali Abbassi, 222012-037; Sardar Saddam Haider Khan, 222012-028; Noman Ahmed, 222012-023 (Bahria University Islamabad Campus, 2013)
    The present study attempts a business project on AKBL. AKBL (Askari Bank Limited) was incorporated as a public limited company on October 9, 1991 in Pakistan and inaugurated operation on April 1, 1992. As defined in the ...
  • Identification of Issues Related to Financial Performance in Oil Sector through Comparative Analysis of Pakistan State Oil & Shell Pakistan Limited 
    Shabbir Hussain, 01-120041-017 (Bahria University Islamabad Campus, 2006)
    A summary of some of the key events impacting the evolution of the world petroleum industry, significant world events that had a major impact on the oil industry are indicated below 450BC - Herodotus described oil pits ...
  • Choosing an appropriate recruitment source : an empirical study in Pakistan telecom job market 
    Fatima Abbas, 01-221112-074 (Bahria University Islamabad Campus, 2013)
    This study examines recruitment and selection process through recruitment channels used in Pakistan job market by major telecom companies and its impact on post hire behaviour of employees. This research was conducted ...
  • Impact of global financial crisis on economic growth of south asian countries 
    Maryum Anum, 01-221112-041 (Bahria University Islamabad Campus, 2013)
    The economy of the country is generally dependant on the controlled level of the inflation, extent of employment generation and consistent growth in the goods and services sector. All the financial and economic indicators ...
  • How to pay CSRs? A mobile carriers call center study 
    Syed Moqaddas, 01-121062-073; Kashif Fida, 01-122062-046 (Bahria University Islamabad Campus, 2007)
    Purpose – The purpose of this paper is to gain an insight of the compensation package of the call center agents of mobile companies’ call center agents and also to see how recognition is harnessed to keep them performing ...
  • Managing car financing by Faysal Bank 
    Arslan Ahmed Saleem, 01-220101-006,; Ali Jibran, 01-220101-004,; Ahmed Mujataba Baig., 01-220101-003 (Bahria University Islamabad Campus, 2013)
    Consumer finance serves as the source of financial stability and uplift the economic and social status of the house hold
  • Career Planning and its Impact on the managers of NGO's of Islamabad 
    Qurat-ul-Ain Malik, 01-221082-051; Sehrish Aslam, 01-221082-063,; Jawad Khalid, 01-221082-019; Hassan Manzoor, 01-221082-014 (Bahria University Islamabad Campus, 2009)
    We the students of Bahria University, from the discipline of MBA (HR); have conducted this research project under the direct supervision of Ms. Sarwat Bilal. This research work is contributed to investigate one of the ...
  • Ufone in Current Competitive Era and its Employees Level of Commitment 
    Muhammad Rustam Khan, 01-121062-047 (Bahria University Islamabad Campus, 2007)
    This research paper lS about the level of commitment of UFONE employees and the variables which can potentially affect the level of commitment of UFONE employees. Before entering into the organization I conducted a consumer ...
  • Consumer's Perception of Packaged Food Labeling in Pakistan 
    Sundus Munawar, 120032-027 (Bahria University Islamabad Campus, 2007)
    This research is based on the foundation that with so many branded and labeled packaged foods available in the Pakistani market, many consumers are not aware of the information that is given on the labels due to several ...
  • BMS Promotional Strategy Development 
    Zain Bin Mushtaq, 01-221112-103,; Ayesha Saeed, 01-221112-016,; Irum Pervaiz, 01-221112-036 (Bahria University Islamabad Campus, 2013)
    We are proposing integrated marketing communication strategy for the firm ELECTROMECH ENGINEERING SERVICES which is a certified dealer of ABB in our country Pakistan. EES use the products of ABB as well as they offer ...
  • The Attitude and Perception of Consumers Towards Making Complaints Regarding FMCGS 
    Uzma Imtiaz, 01-121062-079 (Bahria University Islamabad Campus, 2007)
    This study focuses on consumers who complain to the offending firms because their dissatisfaction provides a firm with the opportunity to improve its customer service and to overcome its shortcomings by paying attention ...
  • Effective customer relationship management of healthcare in Pakistan : a study of private hospitals in Pakistan 
    Muhammad Yasir Umer Mian, 01-221112-117 (Bahria University Islamabad Campus, 2013)
    This abstract examines the effects and the relative importance of the four perceived service quality dimensions on corporate image, customer satisfaction, and customer loyalty. The findings of research which we have done ...
  • Employee ethics and values in the workplace 
    Shaheena Jan Shenwari, 01-121041-044 (Bahria University Islamabad Campus, 2013)
    This research study entails the effect of various different factors on ethical behavior that people exhibit or fail to exhibit at their workplaces. Is it fair to expect organizations to identify and embrace a set of ...
  • Factors affecting the student choice and marketing strategies in the educators 
    Muhammad Siddiq Basit, 01-120101-026 (Bahria University Islamabad Campus, 2013)
    This study is mainly focused on students choice and marketing in the private institution like educator schooling system.
  • Merger of Asset Investment Bank with Invest Capital and Securities 
    Muhammad Aamir Siddqui, 01-120042-026; Ahmed Nawaz, 01-120042-004 (Bahria University Islamabad Campus, 2007)
    As a part of final project we were assigned to study the merger of Asset Investment bank into Invest capital & securities. Working as a team we were two members in total: Muhammad Aamir Siddiqui, Ahmed Nawaz. We chose this ...

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