Department of Business Studies (BUIC): Recent submissions

  • Fast Food advertising appeal on Television: sex and humour appeal in Upsetting an advertising attractiveness and Purchase Intentions: A Study of Generation-Y consumers 
    Mudassir Ghani (Bahria University Islamabad Campus, 2013)
    This.paper.comprises.of.been.interloped.on.the.roles.of.gender.plead.plus.absurdity.plead in.infectuating.the.delusion.of.Generation.Y’s.customers.awareness.plus.meditation.in.an. marketing.and.the.role,dependability.a ...
  • Renewable Energy through Ocean Tides 
    Surgeon Captain (R) Ghulam Mujtaba Abbasi, 01-299071-003; Captain Munawwar Ahmad PN, 01-299062-014; Commander Nisar Ahmed PN, 01-299062-015 (Bahria University Islamabad Campus, 2009)
    Pakistan, despite the enormous potential of its energy resources, remains energy deficient and has to rely heavily on imports to satisfy hardly its needs. Moreover a very large part of the rural areas does not have the ...
  • Impact of Relationship Marketing on Brand Equity 
    Syed Muhammad Sajid, 01-221121-036 (Bahria University Islamabad Campus, 2013)
    This term paper is about Relationship Marketing and Brand Equity. The main objective is that how much Relationship marketing is vital for the brand and how brands enhance their brand equity. Report structure is formulated ...
  • Measuring Brand Strength of Cola drinks in Pakistan 
    Farid Ali Khan, 01-221112-025 (Bahria University Islamabad Campus, 2013)
    With an increase in global competition, branding has become a source of competitive advantage. In the rapidly evolving market for consumer, and industrial products and services, the source of next generation competency ...
  • Customer satisfaction level by hiring an event management company 
    Muhammad Waleed, 01-221112-115 (Bahria University Islamabad Campus, 2013)
    Event management is a subdivision of Project management and the word is self-explanatory that it is related to the creation of Festivals and feasts. E.M is being practiced a lot for the past one decade as people are hiring ...
  • Human Resource Management and Development at UFONE 
    Faryal Qureshi, 121062-020; Kashif Tasaadduq, 121062-029; Mehreen Bashir, 121062-039 (Bahria University Islamabad Campus, 2007)
    This project has been done with the intention to get a full insight into the working of the big corporations in the dynamic world of today. This project sheds light on the human resource management practices of Ufone. Being ...
  • Importance of Branding in Commercial Banks 
    Hammad Khalid Khan, 01-122052-009 (Bahria University Islamabad Campus, 2013)
    Commercial Banks have undergone a radical change in the recent years. Once operating in a non-competitive environment similar to utilities, they now face competitors not only from within their own industry, but from a ...
  • The Impact of Training on Employee Productivity and Performance in the Engineering Sector of Pakistan 
    Anum Idrees, Anum Idrees (Bahria University Islamabad Campus, 2013)
    Taining and development is one of the most importantfunctions of Human Resource Management that can help employers increase organization performance. This study discusses that training and development an organizational ...
  • Islamic Modes of Finance in Commercial Banks in Pakistan: A Survey Based Appraisal 
    Yasir Mahmood Khan, 01-222071-105; Intizar Muhammad, 01-222071-033; Nabeel Siddique, 01-222071-062; Qaiser Imtiaz, 01-222071-066 (Bahria University Islamabad Campus, 2009)
    Primarily, the reason for carrying out this Project is that Pakistan is an Islamic country and interest is prohibited in Islam. All commercial banks works on interest based system, Our research team carried out a survey ...
  • Determinants effecting online purchasing intentions at E stores of Pakistan 
    Muhammad Adeel Akram, 01-222062-040,; Muzammal Hayat, 01-222062-049 (Bahria University Islamabad Campus, 2013)
    In the changing paradigms buying and selling we see that online buying and purchasing has made essential place in the market. To understand the impact of factors or variables influencing purchasing intentions of the ...
  • The Role of Internet Marketing in the Promotion of Consumer Goods in Pakistan 
    Sana Nawaz, 01-120042-031 (Bahria University Islamabad Campus, 2007)
    This research has been conducted to determine the effectiveness Internet has in the marketing of consumer goods in Pakistan. As a new marketing tool, the Internet provides an opportunity to local and multinational companies ...
  • ZTBL self reliance and sustainability 
    Wasim Haider, 01-120101-027; Hassan Abbas, 01-220101-012,; Hassan Raza., 01-120101-031 (Bahria University Islamabad Campus, 2013)
    important role in the economy of every country all over the world and Pakistan is no exemption. This report is about one of the leading Agriculture Bank of the Pakistan known as Zarai Taraqiati Bank Limited. ZTBL is ...
  • The Problems of Pakistan Sugar Industry and its Impact on Sugar Trade 
    Asif Saleem, 01-122062-018 (Bahria University Islamabad Campus, 2007)
    This study is a requirement for the final project of (M.B.A). The purpose of this study is to find out the problems of Pakistan Sugar Industry and its impact on Sugar trade”. It does not go deep into findings about each ...
  • Neuro-linguistic programming, coaching and impact on employee learning 
    Faisal Akhtar, 01-122101-001 (Bahria University Islamabad Campus, 2013)
    NLP represents the backbone of how people communicate with others; the things they have in their mind that make them act and react. Considering this, NLP is in general something that can help the organization to increase ...
  • Outsourcing a success or failure in the telecom industry 
    Komal Hayat, 01-221121-017 (Bahria University Islamabad Campus, 2013)
    Outsourcing has been a trend since the past few decades. There are different forms in which outsourcing exists but the most common description is the one that describes outsourcing to be an arrangement where a third party ...
  • The Threat of Anti Tobacco Campaigns and Marketing Opportunities for Pakistan Tobacco Company 
    Mariam Kaiser, 01-121062-035; Sabah Saleem, 01-121062-056; Affifa Yousaf, 01-221062-003 (Bahria University Islamabad Campus, 2007)
    This report aims to focus on how marketing practices are carried out at Pakistan Tobacco Company. Moreover it also covers the aspect as to how new marketing opportunities can help in identifying problems and offering ...
  • Stimulate employees to support corporate social responsibility to maximize organization profit : A study on Askari Bank Ltd 
    Ahmed Ali Abbassi, 222012-037; Sardar Saddam Haider Khan, 222012-028; Noman Ahmed, 222012-023 (Bahria University Islamabad Campus, 2013)
    The present study attempts a business project on AKBL. AKBL (Askari Bank Limited) was incorporated as a public limited company on October 9, 1991 in Pakistan and inaugurated operation on April 1, 1992. As defined in the ...
  • Identification of Issues Related to Financial Performance in Oil Sector through Comparative Analysis of Pakistan State Oil & Shell Pakistan Limited 
    Shabbir Hussain, 01-120041-017 (Bahria University Islamabad Campus, 2006)
    A summary of some of the key events impacting the evolution of the world petroleum industry, significant world events that had a major impact on the oil industry are indicated below 450BC - Herodotus described oil pits ...
  • Choosing an appropriate recruitment source : an empirical study in Pakistan telecom job market 
    Fatima Abbas, 01-221112-074 (Bahria University Islamabad Campus, 2013)
    This study examines recruitment and selection process through recruitment channels used in Pakistan job market by major telecom companies and its impact on post hire behaviour of employees. This research was conducted ...
  • Impact of global financial crisis on economic growth of south asian countries 
    Maryum Anum, 01-221112-041 (Bahria University Islamabad Campus, 2013)
    The economy of the country is generally dependant on the controlled level of the inflation, extent of employment generation and consistent growth in the goods and services sector. All the financial and economic indicators ...

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