Department of Business Studies (BUIC): Recent submissions

  • Fashion Change and Fashion Consumption: A Chaotic Perspective 
    Komal Sabeeh, 01-121062-032 (Bahria University Islamabad Campus, 2007)
    In this study we try to see and study the role of various social and demographic factors which contribute to some extent in the change of fashion. Although not enough studies have been conducted on a large scale involving ...
  • Bank's Apprehension in Giving Loans to SMEs 
    Rehan M. Khan, 120032-024 (Bahria University Islamabad Campus, 2007)
    The beat of small and medium enterprises (SME’s) in most markets around the world is substantial. SME’s are the most historic foundation of employment, in the market economies, and the most imperative cause of output and ...
  • Resistance to Change Relating Information System in Pakistan from Users' Perspective 
    Sarfraz Ali, 01-211032-035 (Bahria University Islamabad Campus, 2007)
    INTRODUCTION, LITERATURE REVIEW, METHOD, RESULTS AND DISCUSSION.
  • Effect of product knowledge towards buying pirated software 
    Chaudhary Abdullah Zain, 01-221112-019 (Bahria University Islamabad Campus, 2013)
    The study is aimed at exploring and explaining the different aspects related to the increased trend of software piracy in Pakistan. It attempts to highlight the factors which influence the consumers to buy or to intend ...
  • Developing a Superhero in Pakistan 
    Omer Bari, 01-221112-102 (Bahria University Islamabad Campus, 2013)
    This thesis explores a phenomenon that has gripped everyone internationally but has yet to come into Pakistan which is the conception and launch of a local Superhero. It investigates the underlying reasons hampering its ...
  • Feasibility Study of Marbal Processing Plant 
    Asadullah, 121062-007; Munib Asghar, 121062-126; Usman Butt, 121062-077 (Bahria University Islamabad Campus, 2007)
    In depth research was conducted and comprehensive development plans were formulated after identification of the opportunity for setting the marble processing plant. This includes identification of viable business opportunity ...
  • Optimum Monetary Policy for Pakistan Vis-a-Vis Prevailing Recession 
    Muhammad Pervez, 01-222072-016; Muhammad Arif Sohail, 01-122072-080; Arshad Mehmood, 01-122072-018; Saleem Shehzad, 01-222072-021 (Bahria University Islamabad Campus, 2009)
    As a contribution to an overall effort and research work by different economists and our policy makers to find the appropriate monetary policy initiatives for steering the economy in the right direction in the ...
  • Establishment of Project Management Office (PMO) in Attock Petroleum Limited (APL) 
    Haider M. Biabani, 01-120051-006,; Sana Shahzad, 01-121071-006 (Bahria University Islamabad Campus, 2013)
    Being one of the fastest growing Oil Marketing Company (OMC) in Pakistan, Attock Petroleum Limited (APL) has to face many daunting challenges & professionally steer itself to achieve the set-forth objectives & goals in ...
  • Financing Problems Face by UBL 
    Aamir Hussain, 01-220101-039,; Zeshan Maqbool, 01-120101-025,; Khurram Razaq Malik, 01-220101-017 (Bahria University Islamabad Campus, 2013)
    As important as banks are to the economy as a whole and to local communities there is much confusions about exactly what a bank is . Currently banks can be identified by the functions (services or role) they perform in ...
  • Trade Barriers in Foreign Trade of Pakistan "An Appraisal of major Exports & Imports" 
    Haroon Nazim, 01-122071-032; Sheikh Sadiq, 01-122071-081; Waqas Ahmed, 01-122071-097; Jamal Javed, 01-122071-064 (Bahria University Islamabad Campus, 2009)
    Trade agreement means “bilateral or multilateral treaty or other enforceable compact committing two or more nations to specified terms of commerce, usually involving mutually beneficial concessions” (GIA trading group/foreign ...
  • A Critical Review and Survey Based Analysis of Telenor TV Commercials 
    Muhammad Jahangir Khan, 01-122052-016; Sher Afgun Khan, 01-122052-028 (Bahria University Islamabad Campus, 2007)
    In the first chapter of our research project, we have given an overVlew of the company which includes the company's mission, vision, values, competencies, strategies, structure, skills etc. The second chapter presents an ...
  • Viral marketing & politics : The study of relationship between viral marketing and politics of Pakistan 
    Ather W. Ahmed, 01-221112-013 (Bahria University Islamabad Campus, 2013)
    The study examines the political situation in Pakistan and its correlation with contemporary marketing strategies, specifically viral marketing and its tools of communication. The main focus of the research is to identify ...
  • Creating intellectual capital through human capital for sustained competitive advantage 
    Sadia Saeed, 01-221121-047 (Bahria University Islamabad Campus, 2013)
    The thesis aims to explore the concept of intellectual capital in Public Sector Universities of Pakistan. Intellectual capital is the value of the institute’s employee knowledge and training provided to them to improve ...
  • Effect of Current Economic Crises on Training and Development Programs of PTCL 
    Ayesha Farooq, 01-122071-017; Fatima Hussain Gardazi, 01-122071-026; Maryam Parvez, 01-122071-047; Noor-Ul-Ain, 01-122071-109 (Bahria University Islamabad Campus, 2009)
    This research based project plays a major role in determining how the economic crisis is affecting not only the training and development programs of the organization but also the overall business of the organization. The ...
  • Reaction of Consumers to the Product/Service That is Endorsed by Specific Celebrities in Television Media 
    Rabel H. Bhurgri, 01-121042-034 (Bahria University Islamabad Campus, 2005)
    Celebrities, models, anchors and sports icons provide a very common type of reference group appeal to consumers. Advertisers spend enormous amount of money to have celebrities promote their products/service, with the ...
  • The dynamism of brand advertising on consumers behavior 
    Saleem Anwar Jahangir, 01-221112-061 (Bahria University Islamabad Campus, 2013)
    This thesis is meant to inspect the power of brand advertising upon the behavior of consumers. This study inspects the link between advertising, which is conducted by different mediums, and what is their impact on the ...
  • Major determinants of foreign direct investment in Pakistan 
    Junaid Ali Qureshi, 01-121052-005 (Bahria University Islamabad Campus, 2013)
    Foreign Direct Investment (FDI) has been one of the most fascinating and intriguing topics amongst researchers in international business. It is one significant form of rapid international expansion to increase ownership ...
  • Mutal Fund Performance Evaluation in Pakistan: An Appraisal of Selected Funds (2005-2007) 
    Hina Rehman, 01-122052-010; Umar Farooq, 01-122052-035 (Bahria University Islamabad Campus, 2007)
    Investors are always interested in evaluating the performance of their portfolios. Those who pay professional money managers should evaluate their performance to determine whether the investment performance justifies the ...
  • Off the job trainings effect on employee's job satisfaction and performance, in the corporate sector organizations of Pakistan 
    Raja Muhammad Faizan Ullah Khan, 01-122102-016 (Bahria University Islamabad Campus, 2013)
    In Pakistan many organizations are trying to improve their human resource and this positive change can be clearly seen in the corporate sector. They are implementing different training techniques to enhance the skills, ...
  • The Impact of Employees Training in the Effective Usage of CRM in Ufone 
    Syed Muhammad Faraz Hussain, 01-122072-140; Ejaz Haseeb Dhillon, 01-122072-038; Asrar Ahmed Shaheen, 01-122070-026; Khurram Nisar, 01-122072-61 (Bahria University Islamabad Campus, 2009)
    This research project highlights the importance of employees training regarding Customer Relationship Management (CRM) in the context of Pakistani telecom sector (Ufone). The report will first present the current situation ...

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