Department of Business Studies (BUIC): Recent submissions

  • Microfinance Organizations Focus in Poverty Alleviation and Rural Development in Pakistan: A Survey of selected Organization in Islamabad & Rawalpindi 
    Asif Hussain, 01-220042-002 (Bahria University Islamabad Campus, 2013)
    Microfinance has emerged as one of the most effective strategies for combating poverty in the developing countries. Since its introduction in the Bangladesh in the form of Grameen Bank, it has been adopted in different ...
  • Employee Retention in the Telecom Sector of Pakistan : A Study of Pakistan Mobile Communication Limited (PMCL-Mobilink) 
    Muhammad Bilal Qureshi, 01-221112-048 (Bahria University Islamabad Campus, 2013)
    Employee retention is an area of critical importance for employers globally and within the specific context of Pakistan is a grey area due to the absence of formal policies and procedures associated with it. A need based ...
  • Impact of key economic determinants on FDI inflow in Pakistan 
    Muhammad Khizer, 01-221112-110 (Bahria University Islamabad Campus, 2013)
    For the purpose of gaining stability and higher benefits, nations have been allowing others to invest in their countries or looking for the major areas of concerns where profitable investments can be made by the organisations ...
  • Impulse buying behavior a case of Mardan 
    M. Asif Khan, 01-120082-039 (Bahria University Islamabad Campus, 2013)
    Small and medium enterprises are acknowledged to be the key components of economic development in a country. Pakistan is no exception in this regard. The economic agenda of our country is faced with multiple challenges; ...
  • Revision of Job Descriptions of Business Development Department of Maroof International Hospital 
    Faizan Mehboob, 01-120101-004; Syed Billal Kazmi, 01-220101-018; Iqra Shafique, 01-120101-015 (Bahria University Islamabad Campus, 2013)
    This project focuses on analyzing the working of business development department of Maroof International Hospital, keeping in mind the revision of job description of Business Development Department using C-JAM Method. After ...
  • The Changing Marketing Trends in Pakistan with Respect to Brand Management Cellular Brands 
    Sheldon Godinho, 221032-001 (Bahria University Islamabad Campus, 2004)
    Introduction Literature Review Analysis Summary Conclusion and Recommendation
  • Barriers to Women's Careers 
    Ayesha Waqar, 01-121052-007 (Bahria University Islamabad Campus, 2007)
    The case study based research work intends to study the barriers faced by women in their career progression. Careers, for women in Pakistan reflect the complex interplay of many factors, which fall into various basic ...
  • Impact of Public Debt on Economic Growth 
    Imran Orakzai, 01-121062-026 (Bahria University Islamabad Campus, 2007)
    This research presents the impact of public debt on economic growth. The research proceeds with the research problem and objectives of the study. Primary data and secondary data were used for this research. Primary data ...
  • Marketing Analysis of Olpers and its Competitors 
    Faraz Khalid Sheikh, 01-121062-018; Salman Anwar, 01-121062-059 (Bahria University Islamabad Campus, 2007)
    The following report is about Engro Foods Ltd. Report has started from broad problem area of industry and then to the Problem statement and objectives of the study. In the next step Research Methodology for project is ...
  • The Consumers Perception of the Purchase Environment Elements in Stimulating Impulse Buying 
    Maheen Najam, 01-121042-011 (Bahria University Islamabad Campus, 2005)
    This research studies the consumers’ perception of the purchase environment elements in stimulating impulse buying. Impulse buying is a spontaneous and immediate purchase. Consumers engage in different physical behaviors ...
  • An Analysis of Human Resource Practices of Askari Commercial Bank 
    Muhammad Irfan Maken, 01-121052-015 (Bahria University Islamabad Campus, 2007)
    Economies and businesses, all over the world, are facing new trends of globalization and the free market economy. These trends have produced a compelling and comparative environment for Pakistan’s public and private sector ...
  • Post Privatization Study of Habib Bank Limited 
    Akbar Hussain, 01-221062-004; Adil Hayat, 01-221062-002 (Bahria University Islamabad Campus, 2007)
    The researchers have focused on the privatization of HBL as a research paper. In the report, privatization process of government owned entities is discussed in detail. The major consideration in privatizing government ...
  • Rational Behind Changing CRR/SLR REquirement by SBP and its Impact on Economy with a Special Reference to Banks 
    Dilawar Hussain, 121061-004 (Bahria University Islamabad Campus, 2007)
    This Research Report is intending to identify rationale of SBP behind changing SLR/CRR Requirements and its impact on general economy and financial intermediaries with a special references to banks. CRR (Cash reserve ...
  • Identifying Potential and Prospects of Online Book Industry in Pakistan 
    Ayesha Munir, 221032-006 (Bahria University Islamabad Campus, 2004)
    This research seeks out the online business of the books in the metropolitan cities of Pakistan with a major focus on Islamabad. There is enormous information available on this topic, as online businesses are new phenomenon ...
  • SWOT Analysis of Cellular Mobile Services Sector of Pakistan 
    Mariam Mumtaz, 01-121062-037; Mehwish Naseem, 01-121062-040; Muhammad Ali Sultan, 01-121062-044; Muhammad Faisal Khan, 01-121062-045 (Bahria University Islamabad Campus, 2007)
    After the deregulation policy in telecom sector in the year 2004, PTA issued two new licenses to companies for operations of cellular mobile service in Pakistan. After this intense competition started amongst the companies ...
  • Calendar Effects: An Empirical Study of KSE 100 Indexes 
    Farooq Ehsan Sheikh, 121061-046 (Bahria University Islamabad Campus, 2007)
    This study is aimed to investigate calendar effects in Karachi stock exchange. There is a long tradition among investors and academics for searching through stock market data. The findings are consistent with individual ...
  • Consumer Perception and Buying Patterns, Keeping in View Lipton Yellow Label 
    Badar Javed, 01-122062-024 (Bahria University Islamabad Campus, 2008)
    Lipton is the world's best-known and biggest-selling branded tea and one of the major icons in Unilever’s global portfolio. Beneath its genteel exterior lies a surprisingly powerful product. It is the company's #2 food and ...
  • In-Depth Analysis of BPOs and Call Centers in Pakistan 
    Kashif ur Rehman, 01-211021-028; Usman Munir, 01-120042-056 (Bahria University Islamabad Campus, 2007)
    The reason of this scientific study is to explore new horizons in the impending growth of out-sourcing in Pakistan along with and in-depth analysis of their operations. Against the background of the changes in the fast-paced ...
  • Reasons in Failures of Merger and Acquisitions 
    Muhammad Salahuddin, 01-122062-066 (Bahria University Islamabad Campus, 2008)
    As we all know that there has been a vast increase in number of mergers and acquisitions in the last decade all around the world. This development of the number of transaction happening, in many studies shows that the ...
  • The Role of Brand Image on Brand Conscious Consumer Association 
    Bilal Zafar, 01-121072-002 (Bahria University Islamabad Campus, 2009)
    Brand in the field of marketing originated in the 19th century with the advent of packaged goods. When shipping their items, the factories would literally brand their logo on the barrels used. Around 1900, father of ...

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