Department of Business Studies (BUIC): Recent submissions

  • Can Attitude Be Influenced by Advertising 
    Waseem Riaz, 01-121051-008 (Bahria University Islamabad Campus, 2006)
    This study was intended to find that can attitudes be influenced by advertising. To find this relation the study was directed towards both genders that is males and females, they were the respondents of this research. To ...
  • Analyzing the Marketing Strategy of J. Walter Thomson Asiatic to Strengthen the Advertising Industry of Pakistan 
    Amna Kamal, 01-121062-006; Faisal Javaid, 01-121062-015 (Bahria University Islamabad Campus, 2007)
    The human life in general and the business world in particular has been profoundly affected by the service industry. Today, Information technology and communication networking systems have revolutionalized the functioning ...
  • Appraisal at PC and Marriot 
    Nauman Haider, 120042-035 (Bahria University Islamabad Campus, 2009)
    Introduction, Pearl Continental Hotels, Marriott, Analysis of performance appraisal systems of Pearl Continental and Marriott.
  • A Detailed Analysis of the Privatization Commission 
    Shahrukh Ali Mirza, 111032-073 (Bahria University Islamabad Campus, 2007)
    The study, “A Detailed Study of the Privatization Commission ”, has been conducted by Shahrukh Ali Mirza. The author’s contribution to existing knowledge on the topic lies in the efforts put into the collection of information ...
  • Affect of Advertising on Female Buying 
    Syed Musa Raza, 111021-031 (Bahria University Islamabad Campus, 2007)
    This study was intended to find the effectiveness of advertising on buying behavior of females. To find this relation the study was directed towards an active segment that was females and they were the only respondents of ...
  • Gradual decline of Tangible Organizations and Scope of Virtual Organizations in Pakistan 
    Bisma Kayani, 111032-016 (Bahria University Islamabad Campus, 2008)
    This project aims to study the concept of virtual organizations in Pakistan. Most of the organizations in Pakistan are following the old patterns of work and there is little or no concept of decentralization. Pakistan is ...
  • Analyzing the SMEs operation in Pakistan its effects on the economy and constraints it Faces 
    Meher-un-Nisa Khan, 01-211032-013 (Bahria University Islamabad Campus, 2008)
    Pakistan's economy is an economy of SME. Policies in the past have given a general perspective, direction and defining broad parameters of activity within the macroeconomic framework, but efforts have focused on the large ...
  • Determinates of capital Structure: A case from Pakistani Textile Industry 
    Faheera Tariq, 01-121061-019 (Bahria University Islamabad Campus, 2007)
    This paper focuses on the determinants of capital structure which specifically comes under the broad category of firm's specific factors. As a lot of theoretical work on capital structure has been done in Pakistan but still ...
  • Low Leverage Availability for System Integrators 
    Fahad Khan, 01-120042-011; Farwa Munawar, 01-120042-013; Syed Samim ul Hassan, 01-120042-051 (Bahria University Islamabad Campus, 2007)
    Our research project is based on the solution regarding to have the stability of cash flow of the firm which has been in the business of system of integration. AVEROX is providing Network Engineering and Network Services ...
  • Business Buying Behavior of CNG Equipment in Pakistan 
    Asad Ali Bozdar, 01-121061-003 (Bahria University Islamabad Campus, 2007)
    CNG industry is the fastest growing industry in Pakistan. The people of Pakistan have been using petroleum products as fuel in their automobiles, thus spending a huge amount of foreign exchange on import of petroleum. The ...
  • Sick Industrial Units in Gadoon Amazai Industrial Estate, Causes and Solutions for Revival 
    Aafaq Ahmed, 01-121061-001 (Bahria University Islamabad Campus, 2007)
    Industrialization plays a pivotal role in the economic development of a country but unfortunately from the last few decades industrialization is facing quite a lot of problems in the country. At present in Pakistan the ...
  • Branding Strategies of Selected Cellular Companies in Pakistan 
    Farrukh Ejaz, 01-220041-011 (Bahria University Islamabad Campus, 2006)
    This research presents the information about branding strategies of Mobilink, Ufone, Telenor and Warid (cellular Companies of Pakistan); it will tell you about the marketing strategies of these companies. How the Branding ...
  • A Study of Human Resource Policies of Mari Gas Concerning Selection, Development and Job Appraisals 
    Mariam Kaleem Shah, 01-121052-012; Yasir Rehman, 01-121052-031 (Bahria University Islamabad Campus, 2006)
    Mari Gas Corporation Limited (MGCL) created in 1985, is a unique mix of public and private sector work habits. Their policies, their work behavior, the company atmosphere, the organization culture and norms would reflect ...
  • Performance of Commercial Banks in KSE 
    Anil Aziz, 121061-015 (Bahria University Islamabad Campus, 2007)
    Banks have been around since 3000 BC, but till the end of 1980s, Pakistan's banking sector was heavily regulated in most of the areas of activities. The regulated and nationalized banking system created an industry structure ...
  • To Analyze that why consumer prefer Foreign made Products over local Products 
    Fahim Shahzad, 01-121042-045 (Bahria University Islamabad Campus, 2007)
    Consumer buying behavior is affected by many socio-cultural factors like social class, demographics, personality, and beliefs etc. However, besides these, the product itself also makes their decision for them because of ...
  • Research on the Organizational Conflicts at Nestle 
    Asad Osmani, 220032-004; Omair Mahmood, 220032-017 (Bahria University Islamabad Campus, 2007)
    The research conducted through this paper shows discusses the organizational conflicts plaguing Nestle’ Pakistan and offers certain recommendations in order to curb those conflicts. Like any tier based organization, Nestle’ ...
  • Performance Comparison of HBL and UBL after Privatization 
    Sheraz Hasnain, 120042-046 (Bahria University Islamabad Campus, 2007)
    Privatization is a catchall term for the transfer of operating and/or financial control of State Owned Enterprises to the private sector. It is a process where by the activities of enterprises that was once performed ...
  • Productive Role of Trade Unions in Pakistan (Selected Case Studies) 
    Mohammad Akram, 01-220042-010 (Bahria University Islamabad Campus, 2007)
    The harmonious relations between workers and employers have a critical role in the growth of enterprise and well being of the workers. The Industrial relations laws lay the ground rules for the formulation of trade unions ...
  • Compensation System and Employee Turnover at Bank Alfalah 
    Abdullah Aziz Khan, 121062-001; Mariam Asif, 121042-019 (Bahria University Islamabad Campus, 2007)
    Turnover is a major problem faced by the banking sector. High costs are associated with training and development of employees and when employees leave the organization, it is a very costly affair. It is therefore very ...
  • The Impact of Prudential Regulations on the Performance of Selected Commercial Banks 
    Yasir Majeed, 121061-044 (Bahria University Islamabad Campus, 2007)
    Commercial banks are financial institutions that provide a range of services to businesses, consumers and non-business institutions. These services include consumer & business loans, checking services, credit cards and ...

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