Exchange rate is the vital macroeconomic variable and the backbone of any country. The variations in the exchange rate play an important role in determination of export quantities. The volatile exchange rate slows down ...

In the last five years, there has been an increased focus on Supply Chain Management (SCM) as a competitive weapon due to the significant effects that supply chain activities have on all elements of an organization’s ...

From the time of independence in 1947 through the 1960s, the role of public enterprises in Pakistan economy was limited to the sectors of transport, communications, energy and armaments. In the period 1971-77, nationalization ...

The topic for research is II Brand associa tion and consumer perception of value of products". This topic is divided into three categories i.e. soft drinks, toiletries and sports wear. A comparison between different brands ...

Health psychologists have given surprisingly little attention to consumer behavior. This study focuses on the relationship between an impulsive consumer style and unwholesome eating. In a survey, moderate to strong ...

The topic of our research attempts to study how Political Risk negatively affects Foreign Direct Investment in Pakistan. As political risk in an unquantifiable factor in itself it has been further divided into four ...

Even though a great deal of studies have been done on promotion of services , we believe that ~ecurity companies in Pakistan have been neglected in the area of market promotion and have a plenty to gain if they are ...

The purpose of this study is to explore the effect of internal marketing on employee job satisfaction and its accumulative role in addressing employee job satisfaction on organizational performance. The study has been ...

The project under taken by the researcher is partial requirement of MBA degree. It deals with the status, empowerment, and leadership qualities, styles of both genders in Paki stan. The methodology for investigating the ...