During the era from 2007 to 2011 the world economy has encountered a heavy financial melt down which contracted many economies. Businesses went bankrupt and loans became none performing for financial institutions. Pakistani ...

Project report is considered to be one of the most important parts of management sciences. This actually shows the worth and knowledge which students gain in their educational period to become a better professional. This ...

The purpose of the study is to investigate the relationship of training on employee retention. A sample of 100 was selected through questionnaire from banking sector of Islamabad. This is a quantitative study. Regression ...

The purpose of this research thesis is to investigate the magnitude of the child labor incidence in Pakistan as well as the causal links between poverty, access to education, trade openness, lack of government intervention ...

Brand extension has been a major focus for the companies, for over the past few years. It not only saves costs but can give you a potential profit. There have been many studies on brand extension. This study is about ...

This study is aimed towards investigating the impact of brand advertising on the behavior of consumers. This study examines the link between advertising done on different mediums and their impact on the purchase intentions ...

Assessing the Market potential for Chinese automobiles through consumer response and developing a marketing strategy for enhancing its market share in Pakistan automobile sector” is the research topic for the final year ...

The technological environment plays a very important role in the global and domestic markets. Due to rapid market changes, organizations are continuously striving to achieve better results and become competitive in the ...

This study explores the consumer impulse buying behavior in an online context. The purpose of this study was to find the factors that influence such a behavior. An examination of previous studies found different factors ...

The research study aims to explore the Cultivation Theory as proposed by Gerbner & Gross in 1976 in the Pakistani context and whether if it applies in the same or not. In the same perspective, it also explores the existence ...