Department of Business Studies (BUIC): Recent submissions

  • Comparison of Islamic and Conventional Banks: Evidence on the Economic well being 
    Muhammad Saqib Khan, 01-221162-054 (Bahria University Islamabad Campus, 2017)
    The main aim of this investigation is to find that whether Islamic banking system is more efficient or conventional banking system. As Islamic banks on the principle of shariah and interest is prohibited in Islam so there ...
  • The Effects of Brand Equity on Brand Loyalty (A case on Soft Drinks in Peshawar-PEPSI) 
    Faisal Noman, 01-221162-100 (Bahria University Islamabad Campus, 2017)
    The present study was conducted in the soft drinks products available in Peshawar markets. There are different soft drinks available in the market but the current study will take the carbonated drink i.e. Pepsi as the unit ...
  • Impact of E supply chain on organizational performance and competitive edge ; A study form customer perception. 
    Fatima Razzaq, 01-221162-104 (Bahria University Islamabad Campus, 2017)
    With revolution in technology new kind of Supply chain methods are evolved. Among them E supply chain has become the way to connecting with suppliers round the world. Companies founded E supply chain as an essential mean ...
  • The Impact of Motivational Factors on Job switching behavior of Employees: (Study of Banking Sector in Islamabad) 
    Manal Rafi, 01-221162-039 (Bahria University Islamabad Campus, 2017)
    Today job switching from one place to another is one of the most important and the critical factor in the organizations. Employees currently fronting hostile working conditions tend to search for new jobs more frequently. ...
  • Building A Digital Marketing Platform For British Council 
    Freeha Razvi, 01-221162-108 (Bahria University Islamabad Campus, 2017)
    Digital media is an international phenomenon that has taken the marketing world by storm. It is a means of creating, viewing, distributing and preserving vast amounts of data on digital media devices. The digitization of ...
  • How advancement in E-Procurement can benefit overall supply chain performance of cement industry: An interview based analysis. 
    Tayyaba Iftikhar, 01-221162-082; Faiza Naz Athar, 01-221162-020; Farjad Hassan, 01-221162-023 (Bahria University Islamabad Campus, 2017)
    The project is about advancement in e-procurement of Fauji Cement’s company. It contains an implementation plan with a proposed design of enterprise resource planning (ERP). We have suggested SAP as an implementation in ...
  • Wast Management Solution 
    M.Haseeb Tahir, 01-221162-051; Saad Sikandar, 01-221162-064; Tahoor Mujtaba, 01-221162-080 (Bahria University Islamabad Campus, 2017)
    Economic growth of Pakistan is among the most rapidly growing nations in the world throughout the previous two-and-a-half decades. The increase in gross domestic product (GDP) was measured to be six percent per annum and, ...
  • Effectiveness Of Lubricant In Petrol Pump 
    S.M.A. Haamza, 01-221162-103; M. Haisham Sardar, 01-221162-050; Amjid Khan, 01-221162-010 (Bahria University Islamabad Campus, 2017)
    The issue of ineffectiveness of lubricant at retail outlets is being faced by many organizations except for a few, such as Shell who sell their non-fueling products at their petrol pumps and/or retail outlets. Therefore ...
  • Automation of Retail Pharmaceutical Industry 
    Haris Zumair, 01-120142-016; Sheharyar Khalid, 01-120142-031 (Bahria University Islamabad Campus, 2017)
    We as a team observe that, pharmaceutical industry of Pakistan is currently the most potential market of Pakistan, especially its retailing side, but we find a gap in this industry specifically in Pakistan that is the ...
  • Analyzing Market Opportunities for National Bank of Pakistan, Islamabad Region 
    Muhammad Asfandyar Khan, 01-221162-044; Hassan Akbar Sharifzada, 01-221162-026; Muhammad Tamoor Ulfat, 01-221162-057 (Bahria University Islamabad Campus, 2017)
    Banks are recognized as backbone of the monetary framework and are assumed as a paramount part for investment improvement of a country. They act as a mediator for channelizing trusts from surplus units to deficiency units ...
  • A Comparative Study on Perception about Men Fashion Retail Industry in Pakistan (Islamabad) & Turkey (Izmir) 
    Malik Afnan Tariq, 01-221162-037 (Bahria University Islamabad Campus, 2017)
    Shopping is a behavior which varies from culture to culture and it does define the characteristics of one culture as compared to other cultures. The study in hand will look into the comparison of the Perception about Men ...
  • Impact of green supply chain Management on corporate image 
    Mian Haider Ali Shah, 01-221162-092 (Bahria University Islamabad Campus, 2017)
    Corporate image is an important organizational resource that enables to create, strengthen and sustain competitive advantage. Different antecedents have been identified for corporate image in the literature including ...
  • The impact of supply chain risk on competitive performance of industrial sector of Islamabad 
    Shehroz Amir, 01-221162-075 (Bahria University Islamabad Campus, 2017)
    This research investigates the impact of supply chain risk on competitive performance of company in the industrial sector of Islamabad. Supply chain is a vast field and spread over many elements in businesses. However, ...
  • Measuring brand personalities of universities of Islamabad 
    M Usama Malik, 01-221162-036 (Bahria University Islamabad Campus, 2017)
    Brand personality is very important for any organization. As it is the perception of the customers about a brand. Companies spend a lot of money to know about their brand personalities. As if they have a keen knowledge of ...
  • Human Resource Agility: Upcoming trends in HR Management 
    Muhammad Maaz, 01-221162-052 (Bahria University Islamabad Campus, 2017)
    The study aims to measure the relationship among empowerment, agility, trust and performance. Highly dynamic environment requires dynamic business environments as well. In knowledge based economy, the input of employees ...
  • Testing the random walk and market efficiency in Pakistan stock market 
    Sahibzada Bilal ur Rehman, 01-221162-066 (Bahria University Islamabad Campus, 2017)
    The respective study focuses on the successful current market theory which is usually broadly recognized by simply academics community like a foundation regarding current financial hypothesis. The study provides an in depth ...
  • Effect of social media marketing on brand equity with special reference to academic institutions 
    Tehreem Arif, 01-120142-038 (Bahria University Islamabad Campus, 2017)
    Social media is a predominant marketing tool greatly used by online businesses in order to reach out to the maximum number of people. Whereas building brand equity is one of the central point of research for several marketers ...
  • Impact of Electronic Word of Mouth (eWOM) through different platforms on Purchase Intention of Customers 
    Zeeshan Ramzan, 01-120142-041 (Bahria University Islamabad Campus, 2017)
    In today´s technical environment people are surrounded by information. The revolution of the Internet provides consumers with different channels where product information can be found and consumed. But what makes consumers ...
  • Impact of Organizational Commitment on Employee’s Performance in Telecommunication Sector of Pakistan 
    Sarah Afzal, 01-221162-094 (Bahria University Islamabad Campus, 2017)
    Organizational commitment and employee performance are regarded as factors that have a great potential to facilitate growth. The study aimed to establish the relationship between three dimensions of organizational commitment ...
  • The impact of HRM Practices on employee turnover in banking sector 
    Ismail Mohamand, 01-221162-033 (Bahria University Islamabad Campus, 2017)
    The study was conducted by checking the effect of HR practices on employee turnover in the banking sector of Pakistan. The objective of the current study was to evaluate the determinants of employee turnover. The study ...

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