The world of today has become a place where everything is branded and yet there is constant consumption of the same. There is a brand out there for everyone and every consumer has a particular brand that they absolutely ...

Selfie marketing is the up and coming marketing trend on social media worldwide. Many international brands have already embedded it into their social media marketing campaigns due to its rather subtle marketing feel. ...

In this study, the analysis of firm's cash holding and its impact on the profitability has been studied. So, for this purpose the non-financial listed firms in the KSE- 100 Index were chosen. The main Independent variable ...

In a world where an average person spends approximately 9 hours on social media, Marketers have an opportunity to grab and capitalize their profits and to reach out to every individual out there using social media. Purpose: ...

The present research study examined the factors that affect implementation of effective eprocurement in a cement companies based in Islamabad. The study put forward four objectives: to determine the e-procurement implementation ...

In this 21st century, the social media has become a vital part of our lives. People of middle age group and specially teenagers spend most of their time using various social media tools like facebook, youtube, twitter, ...

The purpose of this study is to observe and calculate the financial performance of both Islamic and conventional banks operating in Pakistan during 2013 to 2017 by using 12 financial ratios these ratios divided into 4 ...

This research talks about the impact of social media marketing and word of mouth on intent to hire a photographer. The main reason of conducting this research was to find out what clients of photography business think about ...

More the ownership or shareholding more you have power to hold or to influence the managers or management of the organization. It is one of the most observed phenomena in the history of organizations. Current thesis explore ...

Abstract on this study mentions investigation on relationship of resources the retailers manage to cover up the market. Two resources have been taken under consideration for which the study has been made and these two ...