The study conducted to investigate the impact of social media marketing, hedonic and utilitarian values provided by clothing brand Khaadi to its customers through social media. A survey was conducted among 250 respondents ...

Construction industry serves as a backbone in country’s economy and hence contributing to GNP by a clear percentage. Productivity of construction industry is a matter of concern and interest of alltimes.Althoughthereisex ...

The objective of the study was to examine the impact of corporate governance on firm performance in public and private firms making investments in housing sector of Pakistan. This study has considered board size, CEO ...

This study is focused mainly on identifying the impact of leader-member exchange with mediating role of work engagement on job satisfaction. This study has selected manufacturing sector of Pakistan and targeted the officials ...

The purpose of this study is to investigate the impact of inventory management on financial performance of cement industry in Pakistan. This study has considered inventory management as independent variable and financial ...

Today, the concept of financial ratio analysis is associated with respect to economic tools that used to assess the relative strength of companies by performing simple calculation items. These financial calculation items ...

This study focuses on importance of price while purchasing smart phones. The data is collected through questionnaire, which is the main source of understanding the consumer behavior. The goal is to grab an idea about the ...

The aim of this research paper is to identify the factors that influence the green purchasing practices (GP) in Pakistani restaurants, and to investigate the effects of green procurement adoption on the performance of ...

As we know it's a crime to manufacture a counterfeit. A highly affective market of counterfeits is the market of luxury branded goods. These goods are bought by consumers who want to express their social class and belonging ...

The inventory in warehousing can provide a clear understand on how performance of the supply chain can be improved by effective management of both warehousing and inventory control. The main aim of this study was to identify ...