This research is carried out with the objective to detennines what are the factors that affect the decision of online grocery shoppers to switch from one online grocery store to another. In order to do so, four main factors ...

Background-The previous researches were considering many variables at a time. Those researches were more inclined towards the businesses that are more profit oriented rather being customer oriented. Design/Methodology-This ...

Majority of businesses in tourism industry small or medium sized utilize social media as a primary source of marketing their services , this practice has developed the need to have a deeper insight on how effective is the ...

This comparative research was designed to investigate the impact of service quality on customer satisfaction with mediating role of mystery shopping in the Pakistani banking sector. A sample of 302 respondents, from a ...

The purpose of this study is to examine the relationship between belief factors, consumers’ attitude, and consumers’ behavioral intention toward social media advertising in green marketing scenario of skin care industry. ...

The main purpose of this study is to determine the effect of hedonic and utilitarian values on urge to buy impulsively with the mediation of browsing in the online cosmetic industry of Pakistan. The study has used quantitative ...

This study is based on finding the effect of the digital marketing on the sales and competitive advantage in case of pharmaceutical sector of Pakistan. the term digital marketing indicates the promotion of product and ...

This study has aimed of investigating the factors influencing service quality in diagnostic labs in healthcare sector of twin cities of Pakistan. Meanwhile, this study has considered physician competency, physician motivation ...

As the usage of social media platforms is increasing significantly small start ups in Pakistan are using social media marketing as the main marketing tool to increase their brand awareness also having the importance of ...

This study attempts to create a general awareness for specific promotional techniques using multi senses which are sound and vision and how it impacts customer experience in upscale eateries of Islamabad. Sensory marketing ...