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Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing Department of Business Studies (BUIC) by Title
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Waqar Afzal, 01-122131-030; Muhammad Mehran Razi, 01-122131-014; Nadeem Shahzad, 01-122131-016
(Bahria University Islamabad Campus, 2014)
The project focuses on the changing trends in the Telecom sector of Pakistan. The 3G/4G bidding in Pakistan was a defining moment in the Telecom sector. The two major players in the auction were The Government and the ...
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Hira Nadeem Dar, 01-120162-017
(Business Studies BUIC, 2019)
The study aims to discover the relationship between advancement in technology, specifically 5G technology and marketing. It also intends to identify the strength and nature of relationship between these two variables and ...
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Zarar Malik, 111011-042
(Bahria University Islamabad Campus, 2004)
Name of student :Zarar Malik Name of Supervisor : Dr. Khalid Akhtar Research Title :- Acceptability of Photovoltaic cells / Solar energy in Rawalpindi / Islamabad Region . Number of pages :48 Degree conferred :- BBA ( Hons) ...
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Sufyan Zulqarnain, 01-221132-030
(Bahria University Islamabad Campus, 2014)
The launch of 3G/4G networks in Pakistani market was a long awaited phenomenon,
suppliers and consumers were all ready and geared up for this technological up gradation.
Still after the launch a constant unrest is observed ...
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Minahil Asif), 01-221162-042
(Bahria University Islamabad Campus, 2017)
According to several researchers, it is deduced that the new paradigm for being a successful company, yielding high profitability, does not rely on its strategies and operations, but mainly on its supply chain. In other ...
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Muhammad Hamza Javed, 01-321222-024
(Business Studies, 2023)
AI has enabled theaccounting professionals to draw their attention towards accounting automation over the span of time. Technologies such as blockchain and artificial intelligence are a huge impact over every business not ...
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Bakhtawar Jumani, 01-222182-005
(Business Studies BUIC, 2020)
This paper has the prime focus on investigating the ways in which firms can build sustainability and competitiveness in their business operations. It is very important to know that firms nowadays are continuously struggling ...
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M. Faran Khan, 01-221122-038
(Bahria University Islamabad Campus, 2014)
The quantitative research paper helps investigate the existence of market inefficiency
in the Karachi Stock exchange (KSE 100 Index). Market inefficiency exists when a
number of stocks trading in the stock market are ...
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Amina Durrani, 01-221142-005; Zahid Hameed Marwat, 01-221142-039; Muhammad Zubair, 01-221142-046
(Bahria University Islamabad Campus, 2015)
This project aims to assess the market demand for and viability of producing and selling solar
powered power banks for smartphones in Islamabad. Since such a product has not yet been
observed in the Islamabad marketplace, ...
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Nadra Ramzan, 01-222221-023
(Business Studies, 2023)
AI has gained popularity over the past few years, and it is not unwarranted. We see its implementation in many areas, one of which is marketing. From improving customer experience to designing personalized marketing ...
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Usman Umar, 01-220122-012
(Bahria University Islamabad Campus, 2015)
The purpose of the research study is to identify the main factors that influence the people’s choice in the acceptance of the internet banking in performing their day to day business transactions in Rawalpindi. This study ...
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Muhammad Asif Mujtaba, 01-222171-061
(Bahria University Islamabad Campus, 2018)
Mobile banking is an emerging application of mobile commerce that could become an additional revenue source to both banks and telecom service providers. Empirical research on mobile banking in Pakistan is very limited due ...
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Badar Shahzad, 01-321211-005
(Business Studies BU E8-IC, 2022)
The adoption of automatic procurement systems has been an emerging trend in the supply chain area. In this study, we develop a conceptual model using a technology–organization framework to investigate the factors which ...
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Sardar Bahram Khan, 01-221121-030
(Bahria University Islamabad Campus, 2013)
Pakistan's economy is an economy of SME. Policies in the past have given a general
perspective, direction and defining broad parameters of activity within the macroeconomic
framework, but efforts have focused on the large ...
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Arooj Mustafa, 01-121061-017; Harem Rehman, 01-121061-026
(Bahria University Islamabad Campus, 2008)
A good brand name is gold in the banking industry. Banks rely heavily on their reputation. Banking only works if the consumer is willing to trust the bank with large sums of money. Branding is particularly important to the ...
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Alina Zia Hanfi, 01-221152-002
(Bahria University Islamabad Campus, 2016)
Manipulative advertising occurs frequently within the market. It has been questioned whether it is in a firm’s best interest to deceive the public through false, misrepresentative ads. This study seeks to examine whether ...
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Faizan Shaukat, 01-120151-009
(Bahria University Islamabad Campus, 2017)
The review examines the variables influencing understudy's enlistment choice when they run over with choice of HEI's. The fundamental goal of this review is to investigate those variables that emerge extremely basic in ...
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Muhammad Sohail Rafi, 222002-028
(Bahria University Islamabad Campus, 2013)
Advertising is a form of communication with certain distinguishing qualities and some
distinctive ways of achieving effects. Advertising in the real world works for many different
advertisers, with varied resources, goals ...
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Anam Mustafa Ansari, 01-221102-003; Anita Khalid, 01-221102-028; Faiza Ashraf, 01-221102-023; Mariam Inam Ul Haq Mughal, 01-221102-007
(Bahria University Islamabad Campus, 2012)
Our research topic is “Advertising and its Impact”. The research question is” To what extent does advertising have an impact in shaping consumer behaviour and influencing their buying decision for soaps? The research was ...
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Muhammad Waqas
(Bahria University Islamabad Campus, 2004)
This research paper is a par t of our Management course .
An endeavor has been made to address the issue , relating to
ethics in advertising of local companies as well as
multinationals in the end I have given recommendations ...