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Browsing Department of Business Studies (BUIC) by Subject "Marketing"
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Nadra Ramzan, 01-222221-023
(Business Studies, 2023)
AI has gained popularity over the past few years, and it is not unwarranted. We see its implementation in many areas, one of which is marketing. From improving customer experience to designing personalized marketing ...
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Haris Zumair, 01-120142-016; Sheharyar Khalid, 01-120142-031
(Bahria University Islamabad Campus, 2017)
We as a team observe that, pharmaceutical industry of Pakistan is currently the most potential market of Pakistan, especially its retailing side, but we find a gap in this industry specifically in Pakistan that is the ...
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Muhammad Bilal, 01-222172-042
(Bahria University Islamabad Campus, 2019)
Purpose: This study aims at investigating the comparative analysis of consumer preferences of international and local brands in context of clothing and apparel. Furthermore, the study focuses on exploring various brand ...
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Alina Aizaz Khan, 01-221161-007
(Bahria University Islamabad Campus, 2017)
While the method of celebrity endorsement has been in use since decades, popular brands are now also venturing into the arena of non-celebrity endorsements. Each of these techniques has its own pros and cons and it is yet ...
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Rahma Zia, 01-221162-062
(Bahria University Islamabad Campus, 2017)
The study was conducted to find the comparative effect of market-generated content and marketgenerated content on university students. The study was conducted in qualitative nature, and an interview of 10 students was ...
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Malik Afnan Tariq, 01-221162-037
(Bahria University Islamabad Campus, 2017)
Shopping is a behavior which varies from culture to culture and it does define the characteristics of one culture as compared to other cultures. The study in hand will look into the comparison of the Perception about Men ...
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Tayyab Yaqub, 01-120142-037; Hammad Ullah Mallhi, 01-120142-015
(Bahria University Islamabad Campus, 2017)
This report consists of a detailed business plan for a Furniture Company named NM Furnishers. The company is operating in Pakistan and is one of the top furniture brands of Pakistan. NM Furnishers deals in wooden furniture ...
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Ali Malik, 01-120142-023; Rida Arif, 01-120142-028; Badar Ashfaq Abbasi, 01-120142-007
(Bahria University Islamabad Campus, 2017)
This project report is all about how to launch a black tea brand in the market. In this report, we design a complete business plan for our new brand with the name of RIBALI TEA and in this business plan we describe what ...
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M.Hamid Khan, 01-221181-014; Ali Sarmad Kazmi, 01-221181-003; Ghazan Khan, 01-121181-009
(Bahria University Islamabad Campus, 2019)
This project revolves around the development of a complain management application for Bahria Town. Based on the research Bahria town don’t have an online compliant registration service. We believe that we can sell Bahria ...
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Sara Saleem, 01-222171-019
(Bahria University Islamabad Campus, 2019)
The purpose of this paper is to introduce social media channels in the marketing mix as traditional marketing channels are steadily losing their importance. Social media is an exceptional way of changing the dynamics of ...
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Mohammad Haseeb Alam, 01-321181-025
(Bahria University Islamabad Campus, 2019)
This study aims to examine the impact of buying behavior dimensions on consumer buying behavior with respect to the gender perspective. The purpose behind this study is to investigate that whether the store attributes, ...
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Muhammad Daniyal Ashig, 01-221162-048
(Bahria University Islamabad Campus, 2017)
Today, in the occurrence of high modest business edges companies are using the model of brand equity to promote their brands all everywhere the globe. The model of brand equity is composed of three chief aspects. These ...
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Uzma Aslam, 01-222172-067
(Bahria University Islamabad Campus, 2019)
This research discusses the impact of E-Services cape on establishing customer behavioral loyalty and the mediating effect of perceived value on promoting behavioral loyalty in the online store landscape of Pakistan. The ...
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Muhammad Taimoor Khan Malik, 01-221162-056
(Bahria University Islamabad Campus, 2017)
The purpose of this study is to investigate the impact of factors in ways on buying decision of consumers for international branded apparel product through Facebook in Pakistan. The specific topic is selected because people ...
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Adeel Ahmad, 01-120152-001
(Bahria University Islamabad Campus, 2019)
This study is focused mainly on identifying the effect of sales and marketing culture on consumer behavior in twin cities of Pakistan. This study has selected telecom sector of twin cities of Pakistan and targeted the ...
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Yasir Abbas, 01-221181-020
(Bahria University Islamabad Campus, 2019)
This study is conducted to identify the effect of social media advertisement over customer purchase intention within fashion industry of Pakistan. This study has considered social media advertisement as independent variable, ...
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Tehreem Arif, 01-120142-038
(Bahria University Islamabad Campus, 2017)
Social media is a predominant marketing tool greatly used by online businesses in order to reach out to the maximum number of people. Whereas building brand equity is one of the central point of research for several marketers ...
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Saad Iftikhar Khawaja, 01-221181-023
(Bahria University Islamabad Campus, 2019)
The aim of this quantitative research paper is to investigate the relationship and effect of supplier relation management, strategic sourcing and on procurement performance of sugar mills of Pakistan. Experiential research ...
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Hassan Saeed, 01-221162-028
(Bahria University Islamabad Campus, 2017)
This study was conducted to find out the impact of effective brand positioning strategies such as dissimilarity, favoribility, credibility, uniqueness on brand loyalty of Toyota and Honda customers. To conduct this research, ...
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Muhammad Uzair Yaqoob, 01-221181-016
(Bahria University Islamabad Campus, 2019)
This research is all about content marketing (Independent Variable) and its impact on brand awareness (Dependent Variable) and customer loyalty (Dependent Variable) and how it can be favorable for telecommunication companies ...